G2 Case Studies | Data Analytics

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Marketing Solutions
Products
- Profiles
  Build your brand and capture demand.
- Buyer Intent
  Find customers primed to purchase.
- Reviews
  Get feedback and inspire buyer confidence.
- Content Marketing Subscription
  Drive demand with licensed G2 Reports.
- Market Intelligence
  Make data-driven decisions with insider intel.
Solutions
Get Started with G2
- Create a Profile
  List your product or service on G2 and get your name in front of millions.
- Claim Your Profile
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  Define audiences and target key accounts.
- Harness Sales Intelligence
  Find decision makers who are ready to buy.
- Identify Market Demand
  Find customers looking at you and your competitors.
- Engage Customers
  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
- For Developers
  Use our Developer Portal to test API data.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
Reducing cost per lead
Boosting Pipeline Generation
Building brand and trust
G2 customer stories

G2 customers are delivering impact and leveling up their credibility. Get inspired by their stories.
Explore all customer stories What customers are saying about G2

769 reviews
Resources
Learn G2
- Resource Hub
  Our collection of content so you can thrive on G2.
- G2 University
  On-demand certs for marketing and sales.
- Webinars
  Learn from the experts. Sell more, grow more.
- Learn Hub
  Keep a finger on the tech pulse.
Research
- Research Hub
  Content you need to make better technology decisions.
- Our Analysts
  Over 30 analysts across industries and sectors.
- Research Insights
  From cloud, ERP, HR, AI, and more.
- Our Reports
  Info to solve your real-world business problems.
- Research Methodology
  A robust method to bring transparency to B2B buying.
- Documentation
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2025 Software Buyer Behavior Report
  AI now means Always Included.
- G2 Grid & Index Reports
  Discover high performing and top software across G2 cateogries.
- 2024 Trends
  G2 analysts lay out the industry trends you need to know to ride change to growth.
- See all reports
Pricing

Company
Join Us
- Careers
  Find your next career peak with us.
- Our Commitments
  We’re creating a place where every you can be you.
- Life @ G2
  Read how our values come together at work.
- Locations
  Work in personalized and flexible ways.
- Teams
  Join a team where growth happens together.
Connect with us
- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.