Sudipto Paul is a Sr. Content Marketing Specialist at G2. With over five years of experience in SaaS content marketing, he creates helpful content that sparks conversations and drives actions. At G2, he writes in-depth IT infrastructure articles on topics like application server, data center management, hyperconverged infrastructure, and vector database. Sudipto received his MBA from Liverpool John Moores University. Connect with him on LinkedIn.
Customers trust you only when they see the real you, know you're good at what you do, and feel your...
by Sudipto Paul
Demonstrating excellence is the most challenging part of leading by example.
by Sudipto Paul
If paid ads are your only play for capturing in-market accounts, it might look something like this.
by Sudipto Paul
Customer reviews confirm your selling points for buyers, but can be challenging to collect.
by Sudipto Paul