G2 Case Studies | Brittany K. King

Marketing Solutions
Products
- Profiles
  Build your brand and capture demand.
- Buyer Intent
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- Reviews
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  Drive demand with licensed G2 Reports.
- Market Intelligence
  Make data-driven decisions with insider intel.
Solutions
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- Create a Profile
  List your product or service on G2 and get your name in front of millions.
- Claim Your Profile
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  Define audiences and target key accounts.
- Harness Sales Intelligence
  Find decision makers who are ready to buy.
- Identify Market Demand
  Find customers looking at you and your competitors.
- Engage Customers
  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
- ZoomInfo
  Pipeline generation, buyer intent, integration
- Salesloft
  Pipeline generation, review generation, content production
- Read all customer stories
Our Customers Inspire Us
G2 Marketing Solutions Reviews
Resources
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- Resource Hub
  Our collection of content so you can thrive on G2.
- G2 University
  On-demand certs for marketing and sales.
- Webinars
  Learn from the experts. Sell more, grow more.
- Learn Hub
  Keep a finger on the tech pulse.
Research
- Research Hub
  Content you need to make better technology decisions.
- Our Analysts
  Over 30 analysts across industries and sectors.
- Research Insights
  From cloud, ERP, HR, AI, and more.
- Our Reports
  Info to solve your real-world business problems.
- Research Methodology
  A robust method to bring transparency to B2B buying.
- Documentation
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2024 Software Buyer Behavior Report
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  Discover high performing and top software across G2 cateogries.
- 2024 Trends
  G2 analysts lay out the industry trends you need to know to ride change to growth.
- See all reports
Pricing

Company
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- Careers
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- Our Commitments
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- Life @ G2
  Read how our values come together at work.
- Locations
  Work in personalized and flexible ways.
- Teams
  Join a team where growth happens together.
Connect with us
- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.

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Marketing

ROI Hunter Sees 1.5x Increase in Sales Conversion Rate With G2

Pivoting your business at the onset of a global pandemic and establishing authority in a new market...

by Brittany K. King

Data Analytics

Metadata Activates G2 Buyer Intent and Lowers CPL by 42%

Sometimes new marketing platforms pose frustrating constraints. But if you’re anything like...

by Brittany K. King

Real Estate

BoomTown Collects 220 New User Reviews With G2 Marketing Solutions

Your customers are your most important asset. And if you follow BoomTown’s footsteps, you’ll...

by Brittany K. King

Case Study

Kibo Sees Nearly 3x the Conversions With G2 Buyer Intent Data

Is it possible to leverage your competitors' data to effectively scale your own outbound efforts?...