As the Director of Customer Marketing at G2, Katlin Hess is passionate about fostering customer relationships and helping innovative brands tell their stories. In her spare time, she loves reading anything mystery or true crime related, baking beautiful desserts, and is always on the hunt for the perfect cup of coffee.
In a highly competitive software market, standing out from the crowd and effectively connecting...
by Katlin Hess
impact.com, a SaaS platform that allows businesses to manage their partnerships, was dealing with...
by Katlin Hess
Today’s buyers are savvier than ever before. This means leveraging social proof in marketing is no...
by Katlin Hess