Hospitable Boosts Leads by 280% With G2

Today’s buyers are savvier than ever before. This means leveraging social proof in marketing is no longer a nice to have, but a necessity.

Hospitable, a fast-growing software company catering to short-term rental hosts,  knew how important the voice of their customers was, but they needed a partner to help capture customer feedback and a platform to share their customer voice more broadly.

Hospitable also recognized the need for a solution that could help them leverage that customer voice to boost their lead generation and brand credibility. After considering several options, they chose G2 for its comprehensive suite of tools and data-driven insights.

Harnessing the power of customer voice with G2

After partnering with G2, Hospitable got to work capturing customer reviews. "We were always looking for ways to invite more customers to leave reviews and increase our presence on the platform," says Miles Hobson of Hospitable.

Working closely with their account manager, Hospitable has improved their G2 listing and added a G2 deal to increase click-through and lead generation. 

“Anyone can capture reviews from your customers, but having the legitimacy of a platform like G2 behind those reviews really helps us to stand out”

Miles Hobson
Head of Marketing, Hospitable

G2 provided Hospitable with a user-friendly platform, detailed analytics, and effective promotional tools to tackle their challenges and grow their business. And the results speak for themselves.

More stars, more leads

Not only has Hospitable captured 176 reviews on G2, and maintained a 4.9 star rating, they’ve also earned numerous G2 badges, establishing themselves as a leader in the Vacation Rental category. 

But that’s not all. These efforts have also resulted in a 280% boost in leads year over year. 

Their partnership with G2 has not only legitimized their brand but also helped them realize significant growth in revenue and team size.

Miles closes, "Our experience with G2 has been hugely beneficial."