As a SaaS company, establishing value and differentiating yourself is tough. And doing it in a crowded, high stakes market is even harder.
But Qualio understood the power customer voice has in helping solidify your place in the market.
Qualio is a cutting-edge electronic quality management system tailored to serve small and mid-sized life sciences organizations. With a keen focus on efficiency and compliance, Qualio has established itself as an indispensable tool for companies that require unwavering consistency in product quality to secure market entry for medical devices, pharmaceuticals, and therapeutic solutions.
Despite their robust capabilities, the team was challenged with communicating Qualio’s value and differentiating it in a competitive market where assured quality could mean the difference between life and death.
Yet, gaining visibility and trust among potential customers, particularly founders and small organizations eager to push their innovations to market, remained an uphill task. Qualio was looking for a platform that could help them build trust with potential customers and provide tangible proof of their solution’s excellence.
So they turned to G2.
With over 2.5 million user reviews and comprehensive comparison reports, G2 offered the transparency and third-party validation that Qualio was looking for. "G2 was important early on to build trust with potential customers.” says Ashley Sherrick, Senior Growth Marketing Manager at
Qualio, “Even before we started investing in G2, potential customers were referencing G2's easiest to use QMS list on sales calls."
By harnessing the power of G2's Compare Reports and customer reviews, Qualio crafted a compelling narrative highlighting their swift market-launch capabilities and expertise in quality assurance management. They implemented a strategic review campaign to capitalize on client feedback, which proved key for marketing and sales outreach.
"We knew G2 was important early on to build trust with potential customers. Even before we started investing in G2, potential customers were referencing G2's 'easiest to use QMS list' on sales calls."
Ashley Sherrick
Senior Growth Marketing Manager at Qualio
Qualio’s focused use of G2’s compare reports and authentic customer reviews translated to impressive organic search results and directly bolstered their market position.
The comparison report page became one of Qualio’s top-performing web pages organically.
Describing the impact, Sherrick shares, "The compare page has become one of our top organic web pages on Google. The reach has been phenomenal. When potential customers type in 'best QMS system' or 'Qualio vs. a competitor' the G2 comparison page comes up as one of the first results."
Furthermore, engagement across social channels spiked, thanks in part to a thoughtfully curated social media cadence that spotlighted real customer reviews. Qualio also noted that leveraging G2 reviews provided their sales team with credible materials to facilitate customer decision-making at critical junctures – a testament to the vital role that user-generated content played in Qualio's growth strategy.
Beyond the use of customer voice in marketing and sales outreach, Qualio used G2 to capture invaluable insights. "We wanted a way to capture customer feedback, and the G2 review process was key to that, " shares Sherrick, "We've launched some of our most important features based on customer feedback that we’ve received through G2 reviews."
Working with G2 led to strategic initiatives that tapped into a goldmine of customer experience data. Qualio capitalized on this data to enhance their product, improve customer satisfaction, and gauge their standing among competitors in real-time.
"One of the unexpected benefits of G2 is that you have access to a wealth of data.” shares Alex Pavlovic, Senior Content Marketing Manager at Qualio, “With G2 data we were able to build these amazing compare pages for some of our key competitors."
"One of the unexpected benefits of G2 is that you have access to a wealth of data. With G2 data we were able to build these amazing compare pages for some of our key competitors."
Alex Pavlovic
Senior Content Marketing Manager at Qualio
Qualio's use of G2 not only fortified their market presence but also provided actionable insights for continuous product enhancement, and the results speak for themselves.
Qualio has seen significant success, including the generation of $724,000 of associated closed-won revenue, a number one spot on the Medical QMS Momentum Grid® and over 400 verified customer reviews.
in closed won revenue influenced by G2 content
ranking on G2's Momentum Grid® Report for Medical QMS
reviews for Qualio on G2
G2 has become a huge part of the way the Qualio marketing team validates their success for prospects. Sherrick shares, “We’re able to say if you don't believe us, believe these 400 plus reviews, believe the comparison reports. It’s really been a game changer for us."
Let your customers do the talking.
Increase brand awareness, grow pipeline, and speed up the sales process with G2 Content.
As the Director of Customer Marketing at G2, Katlin Hess is passionate about fostering customer relationships and helping innovative brands tell their stories. In her spare time, she loves reading anything mystery or true crime related, baking beautiful desserts, and is always on the hunt for the perfect cup of coffee.
Let your customers do the talking.
Increase brand awareness, grow pipeline, and speed up the sales process with G2 Content.
