Mara Calvello

Mara Calvello is a Content and Communications Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara writes customer marketing content, while also focusing on social media and communications for G2. She previously wrote content to support our G2 Tea newsletter, as well as categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.

Case Study

How Xactly Generated 295+ Reviews and Ranked #1 in Their Category in Just 6 Months with G2 & Pendo

Harnessing customer voice has never been more important – especially on review platforms as a way...

Case Study

How SmartBug Media Supercharged Growth with G2’s Intent Data and a Unique Strategy

Marketers often have a lot of data at their fingertips. But it isn’t the amount of data available,...

Case Study

How Chameleon Uses G2 and Dreamdata to Close Pipeline 33% Faster and Lower CPA by 50%

B2B marketers often struggle understanding and proving the impact of their marketing budget. In...

Case Study

Equip Boosts Review Generation with the G2 In-App Review Form

A big mistake businesses across industries are making? Letting reviews that can boost their G2...