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Mara Calvello

Mara Calvello is a Content Marketing Manager at G2. She received her Bachelor of Arts degree from Elmhurst College (now Elmhurst University). Mara currently works on our G2 Tea newsletter, while also writing customer marketing content. She previously wrote content to support categories on artificial intelligence, natural language understanding (NLU), AI code generation, synthetic data, and more. In her spare time, she's out exploring with her rescue dog Zeke or enjoying a good book.

How SmartBug Media Supercharged Growth with G2’s Intent Data and a Unique Strategy

Case Study

How SmartBug Media Supercharged Growth with G2’s Intent Data and a Unique Strategy

Marketers often have a lot of data at their fingertips. But it isn’t the amount of data available,...

Mara Calvello photo by Mara Calvello
How Chameleon Uses G2 and Dreamdata to Close Pipeline 33% Faster and Lower CPA by 50%

Case Study

How Chameleon Uses G2 and Dreamdata to Close Pipeline 33% Faster and Lower CPA by 50%

B2B marketers often struggle understanding and proving the impact of their marketing budget. In...

Mara Calvello photo by Mara Calvello
Equip Boosts Review Generation with the G2 In-App Review Form

Case Study

Equip Boosts Review Generation with the G2 In-App Review Form

A big mistake businesses across industries are making? Letting reviews that can boost their G2...

Mara Calvello photo by Mara Calvello