Katelyn Silva is the owner of Silva Content Solutions and a freelance writer for G2. She has more than 15 years of experience working in education, technology, and non-profit communications and content writing. Silva has a BA in English and sociology from Connecticut College and an MA in humanities from the University of Chicago.
Top SaaS marketers know that in order to produce leads that convert to closed-won deals, it’s...
by Katelyn Silva
Many marketers have been here before – you’re generating leads, but they’re not leading to as many...
by Katelyn Silva
It’s no surprise that carving out a niche to differentiate your business is important.
by Katelyn Silva
Standing out in a crowded market is a challenge that many SaaS companies face. But if you’re...
by Katelyn Silva
For many companies, capturing customer feedback and effectively leveraging the voice of their...
by Katelyn Silva