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With G2, Kolleno sees 10x the Number of Closed-Won Opportunities

December 20, 2023

kolleno increases closed won opportunities

Launching a start-up is not for the faint of heart.

That’s why when global financial operations platform Kolleno launched three years ago, the company was laser-focused on communicating their value, building their brand, and establishing a reputation for quality and trustworthiness. 

Kolleno knew from the outset that G2 was going to be an important strategic tool to reach their goals. “As a seed startup, we were focused on leveraging the G2 platform and holding our own against the bigger, more established players,” says Djibrane Larrabure, Chief Financial Officer.


Kolleno partnered with G2 to:

  • Build a brand and trusted reputation as a new player in the market.
  • Demonstrate the power of their business offerings to potential customers.
  • Differentiate themselves within the marketplace.
  • Acquire high-intent, quality leads that get to sales. 

Building a brand, a trusted reputation, and leads through G2

G2 gives companies access to 80 million individuals researching, comparing, and buying software. That kind of exposure is priceless for a startup, and it was just what Kolleno needed as a new company trying to earn its place in the market.

“G2 is well regarded in our network. It’s a platform we knew would be essential to our growth and success as a new venture,” says Larrabure. 

On G2, Kolleno’s potential customers can compare and contrast their offerings with competitors, see where Kolleno has the competitive advantage, and make informed decisions, which allows Kolleno to receive already primed and interested buyers. The platform drives interested customers directly to Kolleno’s website to request a demo and connect with the Kolleno team. 

“It’s a powerful tool to really drive that higher-intent kind of audience that we need,” says Larrabure, who has been with the company since its early days. 

Kolleno’s Growth and Revenue Operations Associate Dameli Bozzhanova adds that G2 has not only been a key driver in building a customer base, but it’s also been essential in leveraging that base to share authentic customer reviews with prospects. 

“Giving a voice to our customers allows us to enhance our brand credibility. Because we are a relatively young solution, it is really important for us to communicate our value, enhance our trustworthiness, and parlay those positive reviews into new business,” says Bozzhanova, who appreciates that G2 is home to over 2 million reviews from real customers.

Kolleno currently has almost 50 G2 reviews from customers with an overall 5-star rating – a stamp of approval that reassures interested buyers that they are on the right track. Those reviews, and the G2 badges Kolleno has earned in the cash flow management, accounts receivable, and credit and collections categories, are then amplified through Kolleno’s marketing materials, social media, and website.

Additionally, when Kolleno receives a rare suggestion for growth or change on G2, the company can (and does) immediately respond with a personal touch and solutions, as shown below.

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G2 has given Kolleno broader exposure, higher quality leads, and a true understanding of the voice and desires of their customers. It’s also allowed them to get a broad overview of their competitors to see how they stack up and how to improve or adjust.

“G2 not only gives us higher quality leads, but it also gives us richer conversations with those prospects and a richer understanding of what customers are looking to buy, which helps us better deliver to our customers now and in the future.” 

Djibrane Larrabure
CFO, Kolleno

G2 drives high-quality leads with an 80% progress to qualified sales opportunities

Kolleno is growing and thriving, and G2 has been an essential part of that seed startup success story, says Larrabure and Bozzhanova.  

Currently, 20% of website visitors from G2 submit a demo request with Kolleno, and 15% of inbound leads every month are captured through G2.

Better than that, 80% become qualified sales opportunities

“Additionally, we know that 40% of sales opportunities that didn’t directly originate from G2 are still affected by our G2 listing in the buying process because we see them visiting G2 pages,” says Bozzhanova.  

Since partnering with G2, Kolleno has enjoyed 10x the number of closed-won opportunities!


of inbound leads from G2 progress to SQL


of sales opportunities are sourced or influenced by G2


number of closed-won opportunities since partnering with G2

Reflecting on that success, Larrabure adds, “I think some people believe that you have to be a certain size or have hit a particular revenue target to use G2 successfully, and we are proof that’s just not the case. As a seed company, through G2, we’ve been able to strengthen our positioning, prove ourselves, and foster critical relationships, which has been absolutely key. G2 is powerful at all stages of the journey, and we've seen the fruits of that.”

As Kolleno grows and introduces advanced workflows and new tools, their goal is to become a go-to financial toolbox for CFOs and finance teams. They expect G2 to be there every step of the way and encourage others in the startup phase of business to consider a G2 partnership.

G2 Marketing Solutions is your door to the more than 90M people researching, comparing, and buying software on G2 every year. Get started today. 

G2 Marketing Solutions Reach more buyers.

G2 Marketing Solutions is your door to the more than 90M people researching, comparing, and buying software on G2 every year.

G2 Marketing Solutions Reach more buyers.

G2 Marketing Solutions is your door to the more than 90M people researching, comparing, and buying software on G2 every year.

With G2, Kolleno sees 10x the Number of Closed-Won Opportunities Kolleno knows that G2 is an important strategic tool to help reach their goals. Learn how they partnered with G2 to drive high-quality leads. https://learn.g2.com/hubfs/Kolleno_blog.png
Katelyn Silva Katelyn Silva is the owner of Silva Content Solutions and a freelance writer for G2. She has more than 15 years of experience working in education, technology, and non-profit communications and content writing. Silva has a BA in English and sociology from Connecticut College and an MA in humanities from the University of Chicago. https://learn.g2.com/hubfs/SilvaPhoto.png