How the G2 and Sendoso Integration Revolutionizes B2B Gifting

We’ve all heard of the five love languages: giving and receiving gifts, words of affirmation, quality time, physical touch, and acts of service.

While it might not seem obvious at first, these love languages can also have a place in your professional life. Gift-giving, in particular, stands out as one of the most universal expressions of care and connection and can help deepen relationships. 

In the B2B world, thoughtful, well-timed gifts can build trust and nurture loyalty. 

This is where the G2 and Sendoso integration shines, offering businesses a new way to connect with their customers, drive engagement, and collect authentic reviews in a personalized and meaningful way.

Bringing authenticity to gifting and reviews

Sendoso, a leader in the gifting and direct mail marketplace, empowers revenue teams to double their win rates and build meaningful connections through tailored gifting. 

Austin Sandmeyer, Head of Growth and Customer Marketing at Sendoso, explains how their mission aligns seamlessly with G2’s spirit of authenticity.

Both platforms aim to humanize business interactions, fostering connections that feel real and impactful.

Through this integration, companies can incentivize reviewers in creative and personal ways, moving beyond the standard gift card to more memorable gestures like branded swag, seasonal treats, or even charity donations. This human touch ensures that every interaction feels authentic and appreciated, which can resonate deeply with your customers.

Humanizing the review process

Collecting customer reviews is critical for businesses, but it can sometimes leave you feeling like it's a transactional relationship. The G2 and Sendoso integration changes that by introducing a human touch. 

Companies can use Sendoso to enhance their self-run review campaigns, rewarding reviewers with thoughtful gifts that go beyond the standard “thank you.”

The process is seamless: businesses create a gifting campaign in Sendoso, link it to their G2 review campaign, and start collecting reviews. The integration makes it easy to incentivize reviews in a way that feels genuine and meaningful.

In fact, using the integration, Sendoso set up its own G2 review campaign offering the choice between four different gift cards and physical options. The result? Over 90 net new G2 reviews.

The power of personalized gifting

What sets the G2 and Sendoso integration apart is its customizability. You can create campaigns with personalized gifts to your audience, allowing recipients to choose a gift that speaks to them. 

Sandmeyer highlights options ranging from pumpkin pies during the holidays to globally curated gifts that cater to customers across different regions.

“We’ve seen customers send everything from custom-branded jackets to handwritten notes paired with seasonal items,” says Sandmeyer. “These small, thoughtful touches humanize the interaction and leave a lasting impression.”

This flexibility makes the integration particularly effective across different industries and use cases. 

A smarter approach to gifting

Another key advantage of the G2 and Sendoso integration is its scalability. Businesses can segment their audience and tailor their gifting strategy based on factors like customer lifecycle stage, product usage, or region.

For example, new customers might appreciate a simple welcome gift, such as cookies and a handwritten note from their sales rep. Long-time customers, on the other hand, might prefer high-quality branded items or a personalized gift from the CEO.

“Segmenting your audience based on their familiarity with your brand or their level of engagement is critical,” explains Sandmeyer. “It allows you to create a gifting strategy that feels intentional and aligned with the recipient’s needs.”

The integration also supports global gifting, ensuring that businesses can reach customers wherever they are. From EMEA to APAC, Sendoso’s global fulfillment network makes it easy to deliver personalized gifts quickly and efficiently.

Why it matters

In a world where bots and automated sequences dominate interactions, the G2 and Sendoso integration brings back the human element. It’s about more than just gifts; it’s about fostering genuine connections. 

“People buy from people. This integration ensures those relationships are nurtured with authenticity and care.”

Austin Sandmeyer
Head of Growth and Customer Marketing, Sendoso

Sendoso SmartSend: The future of gifting in B2B

The G2 and Sendoso integration is already a powerful tool, but now with SmartSend it holds even more possibilities. SmartSend, Sendoso’s newest AI-powered personalization feature, uses data to recommend the perfect gift for each recipient. 

“Imagine being able to select a personalized gift based not only on what you know about someone but what SmartSend knows. SmartSends takes their preferences, their location, any past interactions, and combines that with the largest B2B gifting data set in the world to provide you with the perfect gift to surprise and delight your recipient,” he says. “This level of personalization takes the G2 and Sendoso integration to the next level, making every interaction feel truly unique.”

Transforming relationships

The G2 and Sendoso partnership is a reminder that in an increasingly disconnected world, the human touch remains invaluable. After all, who doesn’t appreciate a thoughtful gift, especially when it’s paired with genuine gratitude?

The next time you’re looking to enhance your review collection strategy—or simply strengthen a business relationship—think beyond the gift card. With G2 and Sendoso, you can create moments that matter.

Ready to take your gifting (and reviews) to the next level? Book a demo and learn more about how G2 can transform your standard business interaction into a meaningful milestone.