MoEngage is making waves with its innovative, insights-led customer engagement platform. They empower marketers and product owners with AI-driven insights to craft captivating cross-channel experiences.
Unlike campaign automation and analytics tools, which force marketers to be more campaign-centric – MoEngage empowers marketers to be customer-centric through intelligent insights about customers’ journeys, preferences, lifestyle affinities, and more.
Serving a diverse portfolio of global enterprises across 35 countries, MoEngage has become the go-to solution for industry giants, from Domino’s to McAfee.
And with a staggering reach of over 1 billion end-consumers monthly with 1.2 trillion messages sent in the last year, their global impact is undeniable.
In the last year, MoEngage has enhanced its engagement with G2, building on a foundation established over five years of collaboration. They have significantly improved their market position by effectively leveraging customer feedback and third-party validation through their focused and strategic use of G2.
Although initially, MoEngage faced challenges in establishing brand credibility and differentiating themselves in a competitive market, their recent approach has revolved around consistently driving customer reviews, quarter over quarter.
This effort has not only enhanced their brand presence but also played a crucial role in marketing. These reviews have been effectively used in marketing assets and campaigns, further distinguishing MoEngage.
The introduction of G2 marked a shift in MoEngage's strategy. Recognizing the potential of G2’s marketplace, MoEngage embarked on a journey to leverage various G2 products, including review generation, content subscription, and buyer intent tracking.
Their approach was multifaceted:
“G2's Buyer Intent data has helped us to better reach out to in-market accounts, which has led to sales closing faster from leads who have already done their research."
Arti Prasad
Director of Digital Marketing.
The collaboration with G2 yielded impressive results for MoEngage:
of pipeline positively influenced by G2
of pipeline engaged directly on G2 across all four quarters
win rate from positive influence by G2 when matched buyers showed direct engagement
MoEngage plans to continue leveraging G2 in their strategy, focusing on improving results from intent data, particularly in the EU and North America. Their objective is to maintain the momentum and further enhance their market presence and customer understanding.
MoEngage’s journey with G2 is a powerful demonstration of how review platforms can be strategically utilized to achieve growth in brand awareness and customer insights.
As MoEngage continues to use G2’s platform, they are set to further evolve their strategy, enhancing customer engagement and driving growth in an ever-changing market. By focusing on review generation and buyer intent data, MoEngage not only expanded their market presence but also gained deeper insights into buyer behavior, significantly enhancing their sales and marketing strategies.
Discover the full range of benefits that G2 can bring to your business by talking to us today! Take the first step here.
Start using G2 today to gather reviews, boost your traffic, and identify buyers.
Erin Boyd is the Customer Education and Marketing Manager at G2, where she supports all customer education efforts. For the past six years, she's focused on the experience and success of customers through marketing initiatives. Outside of work, you can find her enjoying classic films, watching live music, and exploring new travel destinations.
Start using G2 today to gather reviews, boost your traffic, and identify buyers.