“The lead quality from G2 Clicks has been strong—better visitors, better conversations, and no dead-end traffic. It’s become one of our top-performing channels.”
AiSDR is an AI SaaS platform that helps prospects run deeply researched sales outreach on autopilot. The AI is laser-focused on sending fewer emails and securing the highest conversion rate by finding prospects that are most likely to buy, and engaging them with relevant personalized messages, at the right time. AiSDR automates outreach end-to-end for both outbound and inbound tracks from prospecting to having meaningful conversations in the sales reps tone and style. The AI mimics the work of a best-performing SDR and generates pipeline for businesses of all sizes in a risk-free cost-optimized environment.
AiSDR’s customer base is strong and diverse across industries, with notable representation among B2B SaaS companies and agencies.
As the business matured and client retention soared, AiSDR saw an opportunity to build brand trust, increase discoverability, and connect with more in-market buyers.
"We became ready for an investment in a reputation management and review generation program. Our competitors weren’t focused here yet, so for us it was another way we could solidify our presence and build more credibility," said Alina Karnaukh, AiSDR’s Head of Marketing.
This desire led them to G2, a platform Karnaukh had seen success with in a past role.
In a market crowded with AI tools, standing out for AiSDR was about more than reach—it was about trust.
“There’s skepticism in the market around AI SDR tools. We wanted to show that our product actually works.”
Alina Karnaukh, Head of Marketing, AiSDR
After researching buyer behavior, AiSDR zeroed in on G2. Unlike other review websites, G2 stood out as the platform buyers turned to in the final stages of software evaluation.
With G2 in focus, AiSDR’s goals were clear:
But rather than start with a full G2 subscription, they explored a leaner test by beginning with G2 Clicks, G2’s pay-per-click (PPC) advertising platform.
“We were looking for a softer entry-way into paid platform capabilities, with more control over spend and a shorter-term commitment before jumping into a subscription,” Karnaukh explained.
Karnaukh’s past experience had taught her to be cautious with ad spend.
“We keep our ad campaigns to the bare minimum. We’ve experimented with other ad platforms, but saw mixed results and little to show for the ad spend. G2 looked like a more solid choice because leads checking software reviews typically have a need and intent to buy.”
Skepticism faded quickly once the team set up G2 Clicks in the dashboard.
“The upfront estimates for expenses for each category and hard cap on spend won me over,” Karnaukh admitted.
In January 2025, AiSDR kicked off a three-month proof of concept using G2 Clicks.
It didn’t take long to see results. G2 Clicks quickly became one of AiSDR’s top-performing sources, converting 6.7% of visitors into leads—outpacing nearly every other active campaign.
The efficiency gains were just as strong as the lead quality.
“On average, our cost per action (CPA) was 25–30% lower with G2 than other paid channels,” Karnaukh said. “And the leads were converting. Our LTV to CAC ratio was around 4:1, which gave us real confidence in the channel.”
G2 Clicks also delivered 3–5x more efficient cost per lead and required far less manual effort compared to other platforms.
The experience itself was also refreshingly simple.
“We didn’t need to rack our brains writing ad copy or generating assets. Our G2 profile was the advertisement.”
Alina Karnaukh, Head of Marketing, AiSDR
Encouraged by the performance of Clicks, the team saw everything necessary to move forward with a G2 subscription.
Karnaukh brought in CEO Yuriy Zaremba to help make the case. As with any CEO, Zaremba’s focus was on ROI and the tangible value unlocked through the upgrade.
The winning features for AiSDR included:
By April 2025, AiSDR made the move to a Core subscription.
“It was important to show we’re here to stay. The upgraded profile made us look more established and trustworthy, which is critical in this market,” said Karnaukh.
With the upgraded profile in place, AiSDR began layering G2 into their sales workflows. They added G2 Badges and reviews to their website, synced with HubSpot, and started tracking how G2 activity tied directly to revenue impact.
“The HubSpot integration was a great surprise,” Karnaukh said. “It gives us the data we need to justify our G2 investment, and it was easy to set up.”
While still early in their subscription journey, AiSDR is already seeing G2 emerge as a core part of their inbound engine. G2 is now a top-five traffic source, and the team continues to run supplemental ads through G2 Clicks—with plans to increase budget.
“Honestly, we just want to keep doing what’s working, and G2 is working.”
Interested in G2 Clicks? Start your first campaign through self-service in my.G2, or learn more here.
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