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VC Perspectives on the State of Software
A candid conversation from top investors on what’s happening in the B2B software market right...
On-Demand (4)
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Software’s Role in Solving a Broken Go-to-Market
Hear from author, analyst, and entrepreneur Sangram Vajre of GTM Partners on the current state...
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How G2 Buyer Intent Can Fuel Your Demand Strategy
Discover how to best drive customer advocacy via G2 reviews. Learn what makes up your G2...
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Customer Advocacy & Growth on G2
Discover how to best drive customer advocacy via G2 reviews. Learn what makes up your G2...
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Why Integrated, Full-Funnel Intent Data is Critical for Your GTM Success
Join Bryan Law, CMO, ZoomInfo, and Amanda Malko, CMO, G2 as they discuss how to eliminate...
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Marketing’s Role in Customer-led Growth
Many SaaS companies are talking about making a shift to customer-led growth. But what does...
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Investors' Search for the Next Big Thing in Software
Watch us break down G2 and BCG’s new paper Private Equity’s Search for the Next Big Thing in...
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The Power of Intent Data
Join us as leaders from G2 and Umbraco cover everything you need to know about buyer intent...
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Get to know about G2!
In a world where software is ubiquitous, trust defines the buyer journey. For years, G2 has...
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The Next Era of Customer-Led Growth
Learn about the next era of customer-led growth with Chicago's top software CMOs.
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The Art and Science of Intent-driven Campaigns
With a narrow window to uncover buyer interest in time, how can demand teams get in front of...
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The New Order for Software Buying
67% of software buyers engage a vendor’s sales team after they have already made a purchase...