Driving & Measuring Marketing Efficiency
Former G2 CMO Amanda Malko and 6sense CRO Latané Conant break down measuring marketing...
G2’s CEO and Chief Product Officer pull back the curtain on G2’s latest growth, evolution, and what’s ahead, with a special spotlight on the company’s latest launch: G2 Market Intelligence. Learn how marketing and strategy teams can unlock never-before-seen insights with this offering.
Godard Abel
CEO at G2
Godard Abel is CEO of G2, which he co-founded in 2012 — as well as Executive Chairman of ThreeKit, a leading 3D visualization technology company, and Logik.io, a next generation configuration technology. Prior to G2 he was CEO of SteelBrick, which was acquired by Salesforce in 2016, where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures. Godard also previously co-founded BigMachines, where he was CEO and built it into a leading software-as-a-service provider which was acquired by Oracle in 2013.
Amanda Malko
CMO @ G2
Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies, including G2 where she was most recently CMO and currently serves as an advisor. Throughout her career, Amanda has built multiple category-leading brands and contributed to the acquisitions of four companies with a combined value in the billions, including Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).
Sara Rossio
Chief Product Officer at G2
Sara Rossio is Chief Product Officer at G2, where she manages the entirety of G2's product portfolio and has a keen eye for identifying new market opportunities. Having spent over 20 years building and managing software solutions in various product leadership roles, Sara is an effective leader, developing and executing both short and long-term strategic plans that drive profitability. Prior to joining G2, she held leadership positions at NAVTEQ/Here, Gogo, and PowerReviews. Sara holds five patents, and consistently focuses on solving user problems with technology.
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