Buyer Intent
How impact.com Cut Their Cost Per Lead in Half with G2
impact.com, a SaaS platform that allows businesses to manage their partnerships, was dealing with rather complex customer journeys...
by Katlin Hess
How Mine Uses G2 to Source MQLs 2x More Likely to Convert
Pivots in business happen all the time. But there’s nothing better when a pivot has unlimited...
by Stephen Hoops
BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks
Many marketers have been here before – you’re generating leads, but they’re not leading to as many...
by Katelyn Silva
Metadata Activates G2 Buyer Intent and Lowers CPL by 42%
Sometimes new marketing platforms pose frustrating constraints. But if you’re anything like...
