G2 Case Studies | Buyer Intent

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  Find customers primed to purchase.
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Integrations
By Objectives
- Optimize ABM
  Define audiences and target key accounts.
- Harness Sales Intelligence
  Find decision makers who are ready to buy.
- Identify Market Demand
  Find customers looking at you and your competitors.
- Engage Customers
  Connect with customers when they interact with your product.
- Build Pipeline
  Make it easier for prospects to find you outside G2.
- For Developers
  Use our Developer Portal to test API data.
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Customer Stories
Customer Stories
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Boosting Pipeline Generation
Building brand and trust
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Research
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- Research Methodology
  A robust method to bring transparency to B2B buying.
- Documentation
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2025 Software Buyer Behavior Report
  AI now means Always Included.
- G2 Grid & Index Reports
  Discover high performing and top software across G2 cateogries.
- 2024 Trends
  G2 analysts lay out the industry trends you need to know to ride change to growth.
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Connect with us
- Contact Sales
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  Set up your profile and put yourself in front of millions.
- Success with G2
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  Generate brand awareness and capture demand.

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Buyer Intent

How impact.com Cut Their Cost Per Lead in Half with G2

by Katlin Hess

How Mine Uses G2 to Source MQLs 2x More Likely to Convert

by Stephen Hoops

BetterCloud Sees 81% Increase in Deal Size With G2 Buyer Intent + RollWorks

by Katelyn Silva

Metadata Activates G2 Buyer Intent and Lowers CPL by 42%

by Brittany K. King