How Eventee Uses G2 Starter to Climb the Rankings and Convert Leads

"For us, G2 is not just about driving traffic and leads — we use it just as much for social proof. We share our G2 profile page with each lead in order to establish trust and boost conversion rates. For this reason alone, the Starter plan is worth it." 

Roman Mastalir, CEO, Eventee

Eventee is a self-service event management platform built for smooth event organization and attendee engagement. Their app builder lets organizers create and manage events independently, with features like live polls, networking, and gamification.

Consistently rated one of the easiest event apps to use on G2, Eventee serves event planners, marketing managers, CEOs, and senior professionals globally — with clients including Stanford, the United Nations, SAP, and Siemens.

The short version: Eventee used G2 as a core growth channel and had happy customers leaving reviews — they just lacked a way to manage those reviews efficiently or put them to work. Starter gave them the tools to operationalize their customer voice, enhance their profile, and deploy G2 as social proof throughout their sales process — helping them climb the rankings faster than expected and convert more leads.

The challenge: Customer reviews coming in, but no way to put them to work

Eventee had always treated G2 as a primary marketing channel, with a clear goal: reach the top 5 in the Best Mobile Event Apps category and earn recognition as the best event app on the market.

The problem wasn't a lack of happy customers. It was that a nine-person team had no efficient way to manage incoming reviews, showcase them strategically, or use them to influence buyers. Everything was done manually — time they couldn't afford to lose.

They also needed a clearer picture of how competitors were performing — and a more polished profile to make the most of the traffic they were getting.

The solution: Putting customer voice to work with G2 Starter

Eventee first discovered G2 Starter through an in-app banner. As an early-stage startup, they weighed it carefully against other uses of their budget — evaluating it against ad platforms and other channels — before activating the plan.

“We have noticed that since using G2 Starter, G2 users are more likely to engage with our profile. Eventee is finally in the top 10 best event apps, partially thanks to Starter!” 

Hai Yen Luong, CMO, Eventee

G2 Starter is built for emerging brands ready to grow a trusted presence on G2 without a large upfront investment. For $2,999 annually (or $299 monthly), it gave Eventee the tools to tackle each part of their challenge head-on.

1. Review Activity replaced the manual process entirely — giving the team a single place to monitor, manage, and act on reviews without the time drain. Once that burden was lifted, Eventee could focus on what the free tier never allowed: turning those reviews into a strategic asset.
2. Profile upgrades let Eventee make an immediate first impression. Right after activating, they overhauled their profile from the ground up — new logo, description, banner, screenshots, and downloadable case studies and success stories. "This improved our visibility and allowed us to present the product in a polished manner." (See how Spiky AI used G2 Starter to build trust and increase visibility).
3. Analytics and competitive insights gave the team the context they'd been missing. "We enjoy the possibility to monitor our data, like tracking our prospects, our competitors, or visits to Eventee, which grew 61% compared to the previous 6 months!"
4. G2 as a sales tool turned out to be the highest-leverage use of all. "We regularly share G2 badges we receive each season on our social media, and the biggest achievements are prominently displayed on our website. We also use G2 testimonials across other marketing and sales activities, which dramatically helps with converting our leads to customers."

Onboarding was fast and simple — the team describes the experience as "flawless."

The results: A rankings jump and 61% more profile visits

What's next: Building toward the top 3

They plan to activate automated review collection campaigns, explore Slack integration, and continue scaling their G2 Clicks PPC investment — already past break-even and managed through a marketing agency.

On the product side, they're eager for API access to automate reviewer incentive verification — a sign that G2 has become a platform Eventee wants to build deeper into their operations.

G2 Starter is available now via self-service purchase at my.G2.