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FREE TOOLS & RESOURCES

Free tools & resources to help you grow with G2.

Explore the free G2 marketing toolkit built to help you understand your market, strengthen your brand, and spot the buyers already showing intent.

 

Start with instant insights.

Want a quick read on where you stand? These free tools give you a closer look at your AI visibility, competitive position, ICP fit, and recent buyer activity.



AI REPUTATION STRATEGY SESSION

What does AI tell buyers about you?

Get a live read on how your brand appears in AI engines & see exactly where competitors are stealing the spotlight.

Book a strategy session


AI Visibility Dashboard

Audit your AI presence.

Look under the hood at your AI citations, see the brands models recommend, and pinpoint where to improve.

See your dashboard


Competitive Analysis

You vs. the competition.

Skip the subjective analyst reports. Stack your product against rivals using real, voice-of-the-customer data.

Book a free briefing


30-Day Snapshot

See who was checking you out.

Get a free, retroactive look at the exact companies researching your software and category over the past 30 days.

Unmask your traffic


ICP Match

Meet your perfect-fit buyers.

Drop in your target criteria & we will instantly reveal which of those exact accounts are shopping on G2 right now.

Reveal your matches
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Keep up the momentum
with guides, reports, and tools.

Here’s a sampling of our top free resources to fuel your next win.



Free G2 Profile

Show up where buyers are looking.

Step one is to create your free G2 Profile to share your product story, collect reviews, and help buyers find you.

Create your profile


Quick Start Guides

Get more from G2, faster.

Step-by-step guidance to help you build reviews, showcase your brand, activate insights, and drive growth.

Browse guides


Reviews to Revenue Big Book

Turn proof into pipeline.

See how reviews, content, buyer intent, and market insights work together to support brand and demand.

Read the guide


G2 Research

Dig into the trends shaping software.

Explore research and insights on buyer behavior, AI, software trends, and what’s next in B2B.

Explore research


Answer Economy Report

See how AI is rewiring software buying.

Get the data, insights, and next steps for staying ahead in the answer economy.

Create your profile
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Want help maximizing your visibility? Ask our experts