Abbi O'Donnell is a Growth Lead at G2, focused on Product-Led Growth for SMB across G2's Marketing Solutions. With 10+ years of experience building lifecycle and go-to-market engines at SaaS and AI-driven platforms, she specializes in turning strategy into execution — designing programs that drive acquisition, activation, and expansion. Her work sits at the intersection of customer behavior, product signals, and revenue outcomes. Outside of work, you can find her catching live music, relaxing at the beach with a good book, or working on her latest scrapbooking project.
"For us, G2 is not just about driving traffic and leads — we use it just as much for social proof....
by Abbi O'Donnell
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