June 13, 2023
by Stephen Hoops
We all know speed to lead is crucial, with 78% of customers buying from the first company to respond to their demo request.
Yet, according to Chili Piper, less than 1% of companies are responding to their inbound leads within 5 minutes of a demo request submission, dramatically decreasing the chances of qualification.
How can the teams responsible shorten the gap between an inbound lead raising their hand and sales follow-up?
BambooHR, a leader in HR software with a simple but powerful mission to “set people free to do great work” was seeking to reduce friction for buyers who wanted more information or to see a demo of their product. Mary Nelson, a channel manager on the BambooHR demand generation team, set out to solve the ‘speed to lead’ problem for potential buyers while also upgrading the buyer experience.
The old way of following up with inbound interest from the BambooHR G2 Profile involved several clicks, navigation to another website to fill out a form, and then asking a customer to wait for a meeting invitation. This process was a bottleneck in the customer experience and Mary recognized the need for change.
She turned to G2 and Chili Piper.
BambooHR already used Chili Piper in their regular sales process, so implementing the integration on their G2 product profile was a low-level lift that solved a high-level problem.
BambooHR wanted to:
The G2 Profile + Chili Piper integration allows buyers to schedule a demo directly on the BambooHR G2 Profile, and it’s automatically routed to the correct member of the sales team.
And the results speak for themselves. Within the first month of setting up the Chili Piper integration on their G2 Profile BambooHR saw a 40% increase in contact requests!
Equipped with the power of Chili Piper’s instant booking capabilities and traffic from their G2 Profile, BambooHR now has the ability to set people free to do great work easier and faster than ever before.
Mary Nelson
Channel Manager, Review Sites, BambooHR
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Stephen Hoops is a former Sr. Content Marketing Specialist at G2. He focused on creating content that helps tech industry sales professionals and B2B SaaS marketers find success with G2 products such as Buyer Intent, Review Generation, and more. After receiving his B.A. in Journalism from West Virginia University in 2013, he has helped countless B2B brands reach new highs through content creation and SEO. When not nerding out about the artistry behind well-written copy, Stephen can be found info-dumping about homemade cocktails, Italian cuisine, and why vinyl is the superior physical medium for music.
Explore the G2 Partner Hub to find integrations with your favorite software.
