A customer success story of how one of our customers, Dealhub.io, made the most out of G2 Content to not only increase reviews, but also double their Google campaign lead volume. More on the full story:
DealHub.iois a CPQ Software that offers revenue amplification capabilities. It delivers a personalized buyer experience with one fluid sales motion for your deal process: CPQ, Document Generation, Contract Management, DigitalSales Proposals, Subscription Management, and eSign.
Building an inbound go-to-market strategy
As the B2B buying process has shifted to more closely reflect B2C buying, building an inbound go-to-market strategy is key for businesses of all types and sizes. Prospects are turning to reviews and peer experiences to guide buying decisions, making the voice of the customer more important than ever before.
DealHub.io was looking for a way to elevate their customers’ voices while also increasing brand awareness. After learning more about G2, DealHub.io made an informed decision to leverage a G2 Profile and Content Subscription, to build their brand and drive more traffic and leads.
Generating more reviews on G2
The first step in DealHub.io’s G2 journey was to capture the voice of their customers in the form of reviews. Following G2’s best practices, DealHub.io ran review campaigns and collected dozens of reviews. After seeing traction from their campaign, DealHub.io wanted to amplify their customer voice, captured in G2 reviews and content, across their site to help guide future buyers.
The G2 Content Subscription was the perfect way to do just that. Within just three weeks of signing with G2, DealHub.io had G2 content positioned on their site and social channels.
Scaling growth with G2
As a result of their G2 Content Subscription, DealHub.io had access to the reports they were included in, and could share those to in-market prospects and generate demand.
DealHub.io began with a press release promoting their placement and awards in G2’s reports, and published a blog post showcasing the badges they earned. They also created landing pages for each report, which now live in the resource section of their website.
To get maximum value from their G2 content, DealHub.io shared their posts and content to the right channels. They knew news-type posts are engaged with the most on LinkedIn, so when posting on LinkedIn, DealHub.io made sure to craft the perfect LinkedIn message. They created banners summarizing results and promoted posts around the awards they won. For warmer prospects, they promoted a comparison report and outlined how they were outranking the competition on G2.
One of the most critical aspects in seeing ROI from the Content Subscription was to make sure Sales and Marketing were aligned around the messaging and promotion of the reports. DealHub.io’s sales team is leveraging these reports with prospects, adding true value to emails they send.
Of the Content Subscription package, Gideon Thomas, VP of Growth at DealHub.io, said, "The Content Package is a goldmine of data."
Increase in monthly page views to LinkedIn profile.
An increase in brand awareness
DealHub.io uses G2 content across their entire marketing strategy. This includes G2 reviews, grid positioning, and awards, which all help increase brand awareness and differentiation. They also use G2 reports and insights to help increase site engagement, and use assets created from G2 reports on platforms like LinkedIn, which continue to convert more leads and close won deals.
After updating their profile and running a review campaign, traffic to their profile grew, leading to a 20% increase in referral traffic, which converted 3x higher than other referral traffic.
After launching the G2 content on their site, DealHub.io increased their organic website traffic by 13% and reduced their overall bounce rate by 10%. Landing pages used in DealHub.io’s Google AdWords campaigns converted 2x better than previous campaigns and bounce rate was 30% lower. Sponsored posts with G2 related messaging received 30% higher click-through rates on LinkedIn and DealHub.io saw an uplift of 34% in monthly pageviews to their LinkedIn profile.
Director of Digital Marketing at DealHub.io, Rotem Maman, shared, “The G2 Content package had a supercharged effect on our digital marketing performance.
Yoni Solomon is the CMO at
Uptime.com, delivering web monitoring peace of mind to thousands of customers around the world. He has spent a decade launching new products for G2.com ($257M raised, Inc. 5000 Fastest Growing Companies for 2020), PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018), and Vibes ($45M raised in 2016). Yoni's thought leadership on go-to-market strategy is published in Forbes. He's been recognized as one of tech's most influential product marketers by the Product Marketing Alliance, which named his team at G2 2019's Product Marketing Team of the Year.
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