How G2 and Verified on LinkedIn Deliver Five-Star Trust in an AI Era

The most important audience for B2B reviews may no longer be human.

Large language models (LLMs) are changing how B2B buyers discover and evaluate software. In fact, 51% of B2B software buyers now start their research on AI tools more often than Google. LLMs crawl and synthesize public information to generate answers, but they don’t treat all content equally. They prioritize verified, credible sources, which carry significantly more weight and heavily impact buyer perception before a human even clicks.

This shift raises a critical question: how do you ensure your reviews are trusted—not just by buyers, but by the AI systems influencing them?

The answer is to build trust.

When AI-generated content is easy to produce and increasingly difficult to validate, authenticity becomes the differentiator. Content grounded in real, attributable user experiences carries more weight and is more likely to be surfaced, cited, and trusted.

That's where G2 leads the way. As a launch partner for Verified on LinkedIn, G2 has embedded identity verification directly into the review process, strengthening the trust and authenticity user-verified feedback adds in the AI search era.

In less than a year, users with a LinkedIn verification published more than 106,000 reviews, helping reduce moderation efforts and, most importantly, ensuring companies are represented more accurately in AI-generated insights.

What started as a trust initiative quickly became a scalable system for improving review quality, streamlining efficiency, and future-proofing credibility in an AI-first world.

Partnering with LinkedIn to raise the standard for trust online

Verified on LinkedIn builds trust on LinkedIn and across the broader web. When members confirm key aspects of their identity, the API enables LinkedIn members to share their signals of authenticity with partner platforms. Today, more than 100 million LinkedIn members have a verification badge, and verified members consistently see more engagement, profile views, and messages on average.

To extend that trust beyond LinkedIn, they partner with G2 to bring verified identity into its platform—one of the most influential destinations in the B2B SaaS buyer journey. By integrating Verified on LinkedIn into the review experience, G2 enables business professionals to connect their LinkedIn verification when evaluating software, adding a critical layer of trust to every review.

Because many G2 reviewers are already verified on LinkedIn, connecting accounts happens seamlessly. This ease reduces friction for reviewers while giving G2 immediate, high-confidence credibility signals.

“We decided to work with G2 because they’re one of the leading platforms for businesses to discover and review the technology they need to grow. Partnering with G2 allows the Verified on LinkedIn API to have a meaningful impact where it matters most.”

Adam Kahn
Senior Manager of Trust at LinkedIn

The collaboration also supports LinkedIn’s mission to create economic opportunity for the global workforce by helping professionals reliably project their authenticity across the B2B ecosystem.

By connecting LinkedIn and G2 accounts, reviewers can import verified signals, such as workplace and education, directly into their G2 profiles, adding strong proof of authenticity to each review.

Why authenticity is the new currency in discovery

AI is reshaping discovery. LLMs are trained on publicly available data, including user reviews, to generate answers about vendors, products, and categories. AI-generated responses depend on review content, and reviews have become a critical data layer.

For marketers, this means:

● AI visibility starts with authentic customer reviews that shape vendor perception

● Verified identities act as trust signals for people and AI systems

● Low-quality or unverified content risks misrepresenting a company

The partnership between G2 and LinkedIn helps solve this challenge. By integrating Verified on LinkedIn into G2, reviews aren’t just plentiful, they’re more credible. Vendors maintain a positive reputation and buyers and AI systems have more confidence in what they see.

“In the Age of AI, an authentic voice is king. G2 takes its role of hosting authentic user opinions on our platform seriously. Verified on LinkedIn helps give us a reliable trust signal to deliver on that commitment. The system LinkedIn has put in place strengthens our ability to quickly validate trust and makes it easier for business professionals to write reviews with ease by simply linking their verification—a true win-win.”

Marty Duffy
SVP Product R&D Ops at G2

Where trust is part of the engine

Buyers don't just choose the #1 solution according to search results. They choose the solution that their peers most recommend. LinkedIn and G2 combine verified identity and real customer experiences in a way that speaks directly to both buyers and LLMs. Embedding verification into the G2 review flow results in a system where:

● Trust is built into the product, not layered on afterward

● Review quality improves without increasing friction

● Credibility scales alongside platform growth

The partnership also lays the groundwork for continued innovation, with both teams exploring ways to elevate the review experience.

“LinkedIn recognizes the shift toward trusted authenticity in the age of AI and the importance of it. The partnership has been great, with G2 on the front lines helping a 200M+ user base take advantage of LinkedIn’s vision. The value is bi-directional, as we partner together to make it easier to contribute to the Verified Marketplace.”

Marty Duffy
SVP Product R&D Ops at G2

Raising quality and driving efficiency

Since launching the integration in February 2025, G2 has published more than 106,000 reviews from verified members while saving hundreds of hours in content moderation.

The reason is simple: reviews from credible users require less manual oversight because identity signals are already established. There’s less back-and-forth communication for G2’s moderation teams and a smoother experience for reviewers.

The benefits don’t end there. With an added verification layer, buyers are more confident that reviews are grounded in real-world experience, and they’re more likely to act on reviews they trust.

Results at a glance

Key takeaways for B2B experts

● Build on existing trust: Platforms like G2 already have buyers seeking credible, peer-driven insights, making it easier to scale trust

● Turn customer voice into a strategic asset: Treat reviews as dynamic signals that shape buyer decisions, brand perception, and AI-generated outputs—since ranked lists drive ~60% of LLM context, and more reviews increase your chances of being included

● Increase quality without adding overhead: Verified on LinkedIn helps elevate review authenticity while reducing moderation time and operating costs through ease of implementation

● Future-proof your AI presence: Because AI models rely on trusted, public data, having a strong presence on G2 ensures your brand is accurately represented

Future-proofing credibility in the age of AI

G2’s partnership with LinkedIn makes trust a part of the experience. Customer voices are more credible, visible, and influential at every stage of the buyer journey, driving more pipeline and growth.

Trust is the new differentiator in an AI-first world, and verified, authentic reviews give brands confidence that they will show up accurately in the moments that matter most. Your next buyer might come through an algorithm, but trust still seals the deal.

Learn more about G2 and Verified on LinkedIn here, or discover how to partner with Verified on LinkedIn.