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Reach 2025

AI Mega Trends Transforming the Future of Go-to-Market

The future of B2B is here—and AI is transforming it faster than ever. Join Tim Sanders, G2’s Chief Innovation Officer and Executive Fellow at Harvard, as he unpacks the AI mega trends redefining go-to-market strategies: AI Search, AI Agents, and the rise of Live Voice Keyboards, a new and fast-growing category on G2. Drawing from fresh research, executive conversations, and real-world insights, Tim will share predictions and practical guidance on how these innovations are reshaping customer journeys and competitive advantage. Attendees will leave with a clear view of what to watch in the year ahead—and how to turn these disruptive shifts into opportunities for growth.
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About
tim-sanders

Tim Sanders

Chief Innovation Officer

Tim Sanders serves as G2’s Chief Innovation Officer, driving the company’s market leadership in data-driven insights on the B2B software landscape. With 25 years of experience, Tim has held leadership roles at notable companies including Upwork and Yahoo, as well as being an early-stage member of Mark Cuban's broadcast.com. He is also a New York Times bestselling author, top-rated keynote speaker, management consultant, and Executive Fellow at the Digital Data Design Institute at Harvard. In this role, Tim enables researchers to deliver executive insights that drive adoption of AI and data centric business decisions.

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