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Reach 2025

Driving Growth with G2: A Strategy for Success

Most software buyers discover G2 along their research and purchase journeys. However, for software vendors with outdated, incomplete, or unclaimed profiles on G2, they're missing out on the valuable opportunity to engage these in-market buyers with on-mesasge, accurate information. With enhanced capabilities, your G2 Profiles can now mirror your go-to-market strategy -- from use cases to geographies and beyond. G2 presents a perfect opportunity to put your positioning to the test in front of more than 100 million software buyers annually. G2 Profiles are built for both human and AI-powered discovery. Your Profile acts as a high-intent landing page fueled by verified peer reviews, G2 badges, and authentic customer quotes that convert.
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Meet the speakers.

About
Ryan Perkins headshot

Ryan Perkins

Senior Product Manager

Ryan Perkins is a Senior Product Manager at G2, where he leads development of G2's multi-product pages and seller experiences. With a background leading the BluWave product team to develop a digital marketplace for consulting talent, and experience with enterprise software sales across TechTarget, Houzz, and WordStream, Ryan has deep expertise in the buyer lifecycle of software marketing, and optimizing products in the space. His work focuses on driving value for software brands across G2, and navigating an AI-driven ecosystem with G2 at the center.

Andrea Youmans headshot

Andrea Youmans

Principal Product Marketing Manager

Andrea Youmans is Principal Product Marketing Manager at G2, where she leads go-to-market strategy for buyer intent and data solutions. With a background spanning Outreach, Amazon Web Services, and AT&T Andrea brings deep expertise in turning complex AI and data products into compelling, customer-first narratives. Her work focuses on helping revenue teams harness intent signals, predictive insights, and generative AI to drive pipeline, accelerate deal velocity, and stay ahead of the competition.

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Jay Perry

Product Marketing Manager

Jason “Jay” Perry is a Product Marketing Manager at ServiceNow (NYSE:NOW), where he supports global go-to-market strategies for ServiceNow IT Service Management (ITSM). With over a decade of experience spanning enterprise B2B, SaaS, and higher education, Jay specializes in crafting compelling narratives and campaigns that drive product adoption, customer engagement, and pipeline growth. He’s known for his collaborative approach and ability to simplify complex ideas into clear, actionable plans.

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