Meet the New G2: 5 Things to Know About Our Unified Platform

G2, Capterra, Software Advice, and GetApp have become a unified platform, not just one company. With the new experience, you get a single login to your tools and insights across four marketplaces, more than 6 million reviews, and a reach of over 200 million annual buyers.

Each marketplace serves those buyers a little differently:

Four marketplaces, four open doors to every kind of buyer. Until now, though, managing presence meant multiple tools, multiple logins, and a lot of repeat work. That's the gap we’ve closed.

Here are the five things to know about what this unified platform means for you as a customer.

1. One login, one home for all four properties

my.G2 is the single place to manage G2, Capterra, Software Advice, and GetApp. Now you'll see performance across all four marketplaces in one view, with shared dashboards for reviews, ads, leads, and overall performance.

A few other things come along with that:

• One subscription, four properties: Unlock features and add-ons across G2, Capterra, Software Advice, and GetApp with a single subscription.
• Simple account management: Add unlimited admins and users, view payment history, and manage billing from a single interface.
• Shared budgets: See and manage your advertising and review generation spend across all marketplaces.
• Unified Buyer Intent: Signals now span a network of over 200 million annual software buyers across G2, Capterra, Software Advice, and GetApp, giving you 3x more intent data than a single property alone. The data launched earlier this year, but bringing the admin experience together is what makes it feel real.
• One place for marketing assets: See your badges, reports, Grids, and AI Custom Research in the new my.G2 Content Studio.

Why it matters: one place to manage your presence across the largest buyer base.

2. Unified listing management: One stop, four listings

You can now manage your Profiles for G2, Capterra, Software Advice, and GetApp in my.G2, instead of switching between separate tools.

This is one of the easiest changes to picture. You update your product listings from a single portal. Tailor your media, messaging, and features all in a simple interface that lets you flip between listings to ensure accuracy while delivering the consistent, yet fresh, content LLMs love. Certain repetitive fields, such as pricing, are synced across marketplaces, reducing the need to copy and paste and streamlining your process.

You also get a dedicated area in my.G2 for your marketplace listings' performance, right alongside them, so you can see where you’re getting traction. With buyers increasingly starting their research in AI search, and LLMs re-reading profiles regularly, fresh and consistent profiles are easier to keep up when you only have one place to update them.

Why it matters: no more managing four profiles across two portals, and no more outdated ones lingering on a site you forgot to check.

3. Unified reviews: Ask once, count everywhere

Each new review gets exposure across four review sites, helping strengthen your AEO so buyers can find you everywhere they search.

That means you run one brand-agnostic collection setup instead of a campaign per site. You ask for a review once, not four times, and G2 takes care of the rest. For your reviewers, the same effort now helps more buyers.

Here's how it works:

• Every review counts everywhere: Each new review adds to the review count, star rating, and rankings on every marketplace where your product is listed.
• Smart distribution: Each new review counts on all four marketplaces. G2 automatically picks which marketplace shows each review in full. The other three still show it, with a login to read the whole thing. Reviews collected before unification stay on the marketplace where they were written.
• One moderation standard: Every new review goes through G2's moderation process under unified guidelines and fraud checks, regardless of which site the reviewer started on.
• Existing reviews stay put: Nothing is moved, merged, or rescored at launch. Historical reviews keep their dates and stay on the marketplace where they were published.

Why it matters: Each new review gets greater exposure, so buyers find you everywhere they search, further strengthening your AEO.

4. Unified paid performance: One campaign, four properties

Performance marketers can use a combination of lead-generation and advertising solutions from G2. my.G2 now brings G2’s advertising and lead generation solutions together in one place, helping marketers reach buyers, build visibility, and turn purchase intent into action.

Verified Leads connects companies with qualified software buyers who have been evaluated by a G2 advisor. Each lead includes detailed buyer context, and an advisor can schedule a product demo directly on the sales team’s calendar.

G2 Advertising solutions also help put you in front of every kind of software buyer.

Paid Promotions, which gives brands guaranteed visibility across high-traffic category and competitor pages, is only available on G2. It is designed for marketers who want a predictable presence where important software decisions are being made.

All ad types are now managed via my.G2, and the following can also reach buyers across all four marketplaces:

G2 Ads Clicks brings G2 Clicks and G2 Digital Markets PPC together in one pay-per-click program. With one campaign, marketers can reach active software buyers across G2, Capterra, Software Advice, and GetApp.

Clicks Plus (formerly PPC+) turns anonymous traffic into actionable leads, showing which companies are engaging with your ads and what they're researching. It works independently from Buyer Intent, and its functionality stays the same.

Together, these solutions help brands reach buyers earlier, stay visible during evaluation, and convert buyer intent into meaningful sales conversations.

What happens to existing campaigns? They continue uninterrupted with no rebuild required. Existing customers keep their current setup, with the option to expand to additional properties over time. New customers automatically reach buyers across all four.

Why it matters: G2 Advertising puts you in front of every kind of software buyer across the buying funnel.

5. Unified badges: All your proof in one place

You'll find your badges for G2, Capterra, Software Advice, and GetApp in a single location in my.G2.

Each badge is still informed by the reviews and ratings you have on that marketplace. What changes is that, because new reviews now count across all four sites, your rating will normalize to be the same across all four sites over time. And existing reviews on one site are never used to lower your rating on another.

Reviews that haven't been refreshed stay only on the marketplace where they were originally collected.

Why it matters: The effort of earning a review now pays off across every marketplace and G2’s syndication network, and you only have to look in one place to see the results.

What this means for AI search visibility

The common thread across all of this is simple: Your presence on G2 is now easier to build, easier to keep fresh, and more widely reached. That matters because of how buyers find software today.

According to a G2 2026 report, more than half (51%) of B2B software buyers now start their journey with an AI chatbot instead of a traditional Google search. And G2 is now the #1 cited source for B2B software queries across major LLMs. Every review, listing update, and piece of content you add becomes a data point those models can reference. To help you see how that plays out, the improved AI Search Dashboard in my.G2 now draws on licensed Semrush data, so you can track how your brand shows up in AI answers.

Think of it as four open doors to every kind of buyer, all in one unified platform. One login, one listing, one review request, and one campaign means less time on admin and more time on the things that move buyers.

If you're a current customer, your existing campaigns and reviews come with you. Check it out in my.G2 here. If you’re not a current customer, chat with our team.