Frequently asked questions on G2 review syndication
What exactly is G2 Review Syndication?
Review Syndication is a feature that automatically displays your G2 reviews on partner marketplaces. Instead of reviews living only on G2.com, they are "syndicated" to millions of additional buyers on platforms where they may be looking for specific software solutions.
Which partner marketplaces are included in the syndication network?
G2 partners with some of the most influential B2B and transactional marketplaces in the world. The syndication network includes major names such as:
- SAP
- ADP
- CDW
- UKG
- Azure (Microsoft)
What are the measurable benefits of syndicating my reviews?
Broadening your reach through syndication has a direct, positive impact on key conversion metrics:
- Higher Engagement: There is a 14% increase in click-through rates to your product profile page.
- Increased Intent: Buyers are 17% more likely to subscribe when they see syndicated G2 reviews.
- Better Conversion: On transactional marketplaces, buyers are 13% more likely to complete a purchase.