G2 Case Studies

Tracking G2’s Impact on Your GTM
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  Build your brand and capture demand.
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  Find customers primed to purchase.
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  Drive demand with licensed G2 Reports.
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  Make data-driven decisions with insider intel.
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- Create a Profile
  
  List your product or service on G2 and get your name in front of millions.
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Integrations
By Objectives
- Optimize ABM
  
  Define audiences and target key accounts.
- Harness Sales Intelligence
  
  Find decision makers who are ready to buy.
- Identify Market Demand
  
  Find customers looking at you and your competitors.
- Engage Customers
  
  Connect with customers when they interact with your product.
- Build Pipeline
  
  Make it easier for prospects to find you outside G2.
- See all integrations
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Customer Stories
Customer Stories
- ZoomInfo
  
  Pipeline generation, buyer intent, integration
- Salesloft
  
  Pipeline generation, review generation, content production
- Read all customer stories
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G2 Marketing Solutions Reviews
Resources
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Research
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  Content you need to make better technology decisions.
- Our Analysts
  
  Over 30 analysts across industries and sectors.
- Research Insights
  
  From cloud, ERP, HR, AI, and more.
- Our Reports
  
  Info to solve your real-world business problems.
- Research Methodology
  
  A robust method to bring transparency to B2B buying.
- Documentation
  
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2022 Software Buyer Behavior Report
  
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  
  Discover high performing and top software across G2 cateogries.
- Grid for Cloud Computing Infrastructure
  
  These vendors offer the ability to host computing capacity in an elastic, scalable environment.
- See all reports
Pricing

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- Careers
  
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- Locations
  
  Work in personalized and flexible ways.
- Teams
  
  Join a team where growth happens together.
Connect with us
- Contact Sales
  
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- Success with G2
  
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  
  Generate brand awareness and capture demand.

Request a demo

Products

Profiles

Buyer Intent

Reviews

Content Marketing Subscription

Market Intelligence

Solutions

Get Started with G2

Create a Profile

Claim Your Profile

By Objectives

Optimize ABM

Harness Sales Intelligence

Identify Market Demand

Engage Customers

Build Pipeline

By Integration Type

Partner with G2

ZoomInfo

Salesloft

Our Customers Inspire Us

BetterCloud Sees 81% Increase in Deal Size

85% of Highspot’s Closed Won Opportunities Influenced by G2

Reputation Sees 174% Increase in ARR

G2 Marketing Solutions Reviews

"Fantastic insights into our customers, product, and more."

"Responsive & attentive account team, useful sales tool."

Learn G2

Resource Hub

G2 University

Webinars

Learn Hub

Research

Research Hub

Our Analysts

Research Insights

Our Reports

Research Methodology

Documentation

Download latest reports

2022 Software Buyer Behavior Report

G2 Grid & Index Reports

Grid for Cloud Computing Infrastructure

Join Us

Careers

Our Commitments

Life @ G2

Locations

Teams

Connect with us

Contact Sales

Troubleshoot Your G2 Profile

Create a Profile

Create a Profile

Success with G2

Claim Your Profile

Appknox Increases Product Pageviews by 262% After Optimizing G2 Profile

by Jordan Wahl