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Objective Paradigm Teamed Up with G2 Gives to Support Their Local Community

July 7, 2020


A customer success story of how Objective Paradigm came together with G2 Gives to utilize a Review Campaign to not only donate to the Chicago Tech Academy, but also assist students in furthering their education.

Customer profile:

Objective Paradigm

Headquartered in the heart of Chicago, IL, Objective Paradigm is a growing recruiting firm focused on being the most respected and effective in the industry. They have a reputation of donating their time and efforts to various charities and community groups such as Feeding America, T4 Youth, and the Greater Chicago Food Depository.

The initiative:

Make a big difference 

Here at G2, one of our business values is Be Compassionate and Authentic. Based on this value, our program G2 Gives bridges the gap between the software and nonprofit communities by offering nonprofits a variety of benefits, including raising funds for their organization.

G2 announced a partnership with the Illinois Technology Association (ITA) to raise $100,000 for the Chicago Technology Academy High School (ChiTech), in which G2 would donate $10 for each complete and verified review. The funds would be used to support reaching a $500,000 fundraising goal to ensure students continue to receive the same high-level education.

Some of the unique opportunities offered by ChiTech include project-based learning, real-world learning opportunities, STEM education, and entrepreneurial initiatives. As a result, the school has become known not just in Chicago, but throughout the country.


Running an Internal Review Campaign with G2

The software used by a company’s employees powers their ability to contribute to organizational goals and growth. However, the decision makers are often not the ones who regularly use the software, which can result in companies losing an understanding of whether the technology they purchased is working for them or limiting success.

Objective Paradigm encouraged their employees to review the software that they used professionally. G2 provided the company with a report on their team’s feedback compared to industry averages from G2 data. They were able to observe how their employees felt about the tools they used while providing an easy way for the team to collectively support ChiTech.



Reviews generated.



Donated to the Chicago Tech Academy.



Students assisted in growing their education.

Supporting a cause

Objective Paradigm took this opportunity to gather feedback from their 55 employees on their personal experiences with the company’s choice of software and give back at the same time. They started by announcing the campaign and goal to their employees, and later distributed the G2 landing page for employees to share their reviews.

To date, Objective Paradigm employees have helped 103 ChiTech students expand their education by writing a total of 103 reviews, raising $1,030 for ITA with additional reviews and funds continuing to grow!

Of the process, Managing Partner of Objective Paradigm, Ryan Pollack, had to say, "G2 is a fantastic platform that supports our own mission of transparency in software performance and delivery of services. The exercise of evaluating the tools we use gave our team additional insight into what works and what maybe isn't working as well as we thought it was. 

"By providing honest information we were able to review our own practices, as well as drive funds for Chicago Tech Academy, now that's a win-win!"

Ryan Pollack
Managing Partner, Objective Paradigm

Learn more about how review generation can make a huge difference at your company.

Claim your profile

Start using G2 today to gather reviews, boost your traffic, and identify buyers — for FREE

Claim your profile

Start using G2 today to gather reviews, boost your traffic, and identify buyers — for FREE

Objective Paradigm Teamed Up with G2 Gives to Support Their Local Community Discover how Objective Paradigm came together with G2 Gives to not only generate over 100 reviews, but also donate over $1,000 to the Chicago Tech Industry. https://learn.g2.com/hubfs/customer-stories-tile-objective-paradigm.png
Yoni Solomon Yoni Solomon is the CMO at Uptime.com, delivering web monitoring peace of mind to thousands of customers around the world. He has spent a decade launching new products for G2.com ($257M raised, Inc. 5000 Fastest Growing Companies for 2020), PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018), and Vibes ($45M raised in 2016). Yoni's thought leadership on go-to-market strategy is published in Forbes. He's been recognized as one of tech's most influential product marketers by the Product Marketing Alliance, which named his team at G2 2019's Product Marketing Team of the Year. https://learn.g2.com/hubfs/yoni.png https://www.linkedin.com/in/yonisolomon/