Yara Ohashi

Yara Ohashi is VP of Growth Marketing at G2, the world’s largest B2B software marketplace. With more than 20 years of experience in growth and acquisition leadership, she has built GTM strategies and high-performing teams at companies including Salesforce, Zoom, Expedia, and Getty Images. At G2, Yara leads demand generation, Web, and AI-driven GTM strategy — with a focus on turning buyer intent signals into pipeline at scale. She believes the strongest results come when curiosity, kindness, and data work together, and is passionate about building teams and businesses where people can thrive.