G2

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CMO Strategies for Leading & Growing Through a Downturn

Leading B2B SaaS CMOs share how they’ve navigated growth during prior economic downturns and...

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How to Build a Brand: A Conversation with Bill Macaitis

Learn about the role customer advocacy plays in building a brand and the benefits of leaning...

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How to Drive Efficient Growth: A Conversation with Carilu Dietrich

Discover how to efficiently scale your demand generation programs in this conversation with...

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The Future of G2

G2’s CEO and Chief Product Officer pull back the curtain on G2’s latest growth, evolution, and...

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Driving Growth Amid Uncertainty: Lessons From First Tech IPO of Covid-Era

Hear insights and lessons from the CEO & founder of ZoomInfo – the first Covid-19 era tech IPO...

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VC Perspectives on the State of Software

A candid conversation from top investors on what’s happening in the B2B software market right...

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Software’s Role in Solving a Broken Go-to-Market

Hear from author, analyst, and entrepreneur Sangram Vajre of GTM Partners on the current state...

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How G2 Buyer Intent Can Fuel Your Demand Strategy

Discover how to best drive customer advocacy via G2 reviews. Learn what makes up your G2...

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Customer Advocacy & Growth on G2

Discover how to best drive customer advocacy via G2 reviews. Learn what makes up your G2...

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Why Integrated, Full-Funnel Intent Data is Critical for Your GTM Success

Join Bryan Law, CMO, ZoomInfo, and Amanda Malko, CMO, G2 as they discuss how to eliminate...

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Marketing’s Role in Customer-led Growth

Many SaaS companies are talking about making a shift to customer-led growth. But what does...

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Investors' Search for the Next Big Thing in Software

Watch us break down G2 and BCG’s new paper Private Equity’s Search for the Next Big Thing in...