Don’t Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy

Michael Pannone is G2's Director of Global Demand Generation and oversees lead generation strategies, multi-channel campaigns and messaging, digital channel performance and optimization, and paid advertising from APAC to AMER for all business segments. From brand awareness and events, to full-funnel conversion optimization and customer lifecycle marketing, Michael’s passion is connecting audiences to business outcomes and results to the bottom line. He received a Bachelor of Business Administration in both Marketing and Management from Georgia State University, and resides in Atlanta, GA. When Michael is not at work you can find him working on his hobby business, spending time with his two dogs, cooking, or doing DIY house projects.

Rachel Cox is a Senior Customer Success Manager at G2, supporting our Commercial business. For the past 4.5 years, she has helped grow our business by helping our customers to measure ROI on their G2 investment. Outside of work you can find her enjoying sunset walks, traveling, and checking out local art/vintage festivals around Nashville.