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Don’t Send Mixed Signals: How to Build a Full Funnel Intent Data Strategy

Potential untapped is revenue missed. Learn to realize the full potential of your G2 partnership, accurately measure ROI, and fire up your funnel. Plus, find out how to get the biggest bang for your buck, drive real results for sales and marketing, and leave a lasting mark on your org’s success.

In this session, we delve into:

  • How to measure impact and ROI
  • A customer example of how to see success with G2
  • How G2 helps your organization hit business targets
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Meet the speakers.


Michael Pannone

Director, Global Demand Gen at G2

Michael Pannone is G2's Director of Global Demand Generation and oversees lead generation strategies, multi-channel campaigns and messaging, digital channel performance and optimization, and paid advertising from APAC to AMER for all business segments. From brand awareness and events, to full-funnel conversion optimization and customer lifecycle marketing, Michael’s passion is connecting audiences to business outcomes and results to the bottom line. He received a Bachelor of Business Administration in both Marketing and Management from Georgia State University, and resides in Atlanta, GA. When Michael is not at work you can find him working on his hobby business, spending time with his two dogs, cooking, or doing DIY house projects.

Rachel Cox

Senior Customer Success Manager

Rachel Cox is a Senior Customer Success Manager at G2, supporting our Commercial business. For the past 4.5 years, she has helped grow our business by helping our customers to measure ROI on their G2 investment. Outside of work you can find her enjoying sunset walks, traveling, and checking out local art/vintage festivals around Nashville.

Unleash the potential of your
G2 partnership.