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How Sprout Social Guides GTM with Customer Voice

Sprout Social lives and breathes customer feedback. With 3,000+ G2 reviews, they're not just listening—they're acting. From marketing to product development, customer insights drive every decision. Discover how they turn reviews into results.

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About
headshot-eric-gilpin

Eric Gilpin

CRO at G2

As CRO of G2, Eric oversees all aspects of G2's revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 (NASDAQ:UPWK) where the business scaled to north of $600 million in annual revenue in 2022 while serving 50% of the Fortune 500. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales. Beyond his role at G2, Eric also serves as a limited partner at the GTMfund investor network as well as an advisory board member at Sales Assembly. He’s been recognized as one of the Industry's top "40 under 40" by Staffing Industry Analysts in both 2017 and 2018 and as a Top 100 Global Sales Leaders in 2020 by The Modern Sale. Based in Chicago, Eric has a Masters of Business Administration from Southern Methodist University’s Cox School of Business.

natalie-severino

Natalie Severino

VP, Product & Customer Marketing @ Sprout Social

Natalie Severino is a marketing executive with global experience driving technology product and service revenue. She currently serves as VP of Product and Customer Marketing at social media management platform Sprout Social. Previously, Natalie held several marketing leadership positions, most recently as VP, Marketing at Chorus.ai (acquired by ZoomInfo).