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How Sprout Social Guides GTM with Customer Voice

Sprout Social lives and breathes customer feedback. With 3,000+ G2 reviews, they're not just listening—they're acting. From marketing to product development, customer insights drive every decision. Discover how they turn reviews into results.

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About
headshot-eric-gilpin

Eric Gilpin

CRO at G2

As CRO of G2, Eric leads all revenue generation, including global sales, customer success, and partnerships. With 20+ years in tech, he previously helped scale Upwork to $600M+ annual revenue and IPO. At CareerBuilder, Eric served as President of Vertical Sales. Recognized among the top "40 under 40" and Top 100 Global Sales Leaders, he's also an LP at GTMfund and advisor at Sales Assembly.

natalie-severino

Natalie Severino

VP, Product & Customer Marketing @ Sprout Social

Natalie Severino is a marketing executive with global experience driving technology product and service revenue. She currently serves as VP of Product and Customer Marketing at social media management platform Sprout Social. Previously, Natalie held several marketing leadership positions, most recently as VP, Marketing at Chorus.ai (acquired by ZoomInfo).

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