G2 + Marketo

When you sync your G2 Buyer Intent with Marketo…

You give your marketing and sales teams access to real-time signals designed to help fill your pipeline and close deals.

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For Marketers

Improve your lead scoring
Factor how many times a Buyer has viewed your profile or category on G2 into their overall lead score.

Create better, more relevant Smart Lists
Filter your intent data down by category, competitor, or profile views to develop ultra-targeted campaigns.

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For Sales

Get the timing right
Focus your outreach on accounts actively researching you or your category in real time.

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