On-Demand
CMO Consult: Redefining ROI for B2B Marketers
60% of teams struggle to articulate and prove ROI. And, truth is, ROI in this economy is...
On-Demand (3)
Sales
Balancing Customer Acquisition, Retention, and Expansion Strategies to Maximize Revenue Growth
Join our expertsBryan Law, CMO of ZoomInfo, andMike Weir, CRO of G2,as they share...
On-Demand
G2 Product Town Hall
Listen for a comprehensive look at G2’s latest products, roadmaps, launches, and features, as...
On-Demand
The State of Martech in 2022
There are about 10,000 different martech solutions out there. That’s a lot to break down....
On-Demand
CMO Strategies for Leading & Growing Through a Downturn
Leading B2B SaaS CMOs share how they’ve navigated growth during prior economic downturns and...
On-Demand
How to Build a Brand: A Conversation with Bill Macaitis
Learn about the role customer advocacy plays in building a brand and the benefits of leaning...
On-Demand
How to Drive Efficient Growth: A Conversation with Carilu Dietrich
Discover how to efficiently scale your demand generation programs in this conversation with...
On-Demand
The Future of G2
G2’s CEO and Chief Product Officer pull back the curtain on G2’s latest growth, evolution, and...
On-Demand
Driving Growth Amid Uncertainty: Lessons From First Tech IPO of Covid-Era
Hear insights and lessons from the CEO & founder of ZoomInfo – the first Covid-19 era tech IPO...
On-Demand
VC Perspectives on the State of Software
A candid conversation from top investors on what’s happening in the B2B software market right...
On-Demand
Software’s Role in Solving a Broken Go-to-Market
Hear from author, analyst, and entrepreneur Sangram Vajre of GTM Partners on the current state...
On-Demand
How G2 Buyer Intent Can Fuel Your Demand Strategy
Discover how to best drive customer advocacy via G2 reviews. Learn what makes up your G2...