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Understand your customers, the competition, and market trends.


Cracking the Code: Turning Intent Data into Go-to-Market Success

Turn your go-to-market motions around with intent data. Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions. Then build your messaging around their needs to set you apart from the competition.

With reliable intent data integrated into their playbooks, sales reps can quickly find ready buyers looking for your products. With a solid data foundation and intent-driven plays, your teams can support potential buyers throughout their entire customer journey — and a better journey leads to greater sales.

Meet the speakers.


Steven Bryerton

Steven Bryerton is the SVP of Sales, New Business at ZoomInfo.

Lauren McHugh

Lauren McHugh is a Senior Product Marketing Manager at ZoomInfo.

Robin Izsak-Tseng

VP, Revenue Marketing at G2

Robin Izsak-Tseng is VP of Revenue Marketing at G2. As an experienced growth marketing leader, she has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building.

Watch the webinar.