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CMO Strategies for Leading & Growing Through a Downturn

Leading B2B SaaS CMOs share how they’ve navigated growth during prior economic downturns and how they’re adapting their marketing plans to best serve customers and grow in today’s environment.

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Meet the speakers.


Meagen Eisenberg

CMO @ Lacework

Meagen Eisenberg has spent over 20 years in high-tech and most recently is the CMO of Lacework, and on the boards of G2 and WorkStep. Before joining Lacework, she was CMO of TripActions, CMO of MongoDB, and VP of Demand Generation at DocuSign (Nasdaq: DOCU). Named Top 25 for B2B Marketing Influencers, Meagen has advised over 25 tech companies such as Loom, Demostack, Redpanda Data, Branch.io, Chorus.ai, Sendoso, CoreOS (acquired by RedHat) and SumoLogic (Nasdaq: SUMO).

Bryan Law

CMO at ZoomInfo

As CMO of ZoomInfo, Bryan Law brings two decades of experience in leadership roles with some of the largest technology companies in the world, including Salesforce, Tableau, Google, and Monitor Deloitte. He earned his MBA from the Kellogg School of Management at Northwestern, where he was also student body president and a BA in psychology from Georgetown University.

Amanda Malko

CMO @ G2

Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies, including G2 where she was most recently CMO and currently serves as an advisor. Throughout her career, Amanda has built multiple category-leading brands and contributed to the acquisitions of four companies with a combined value in the billions, including Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).

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