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Balancing Customer Acquisition, Retention, and Expansion Strategies to Maximize Revenue Growth

Join our experts Bryan Law, CMO of ZoomInfo, and Mike Weir, CRO of G2, as they share experienced insights on balancing priorities across customer acquisition, retention, and expansion.Learn how to align leadership efforts for sustainable revenue growth and team success — based on real-world examples of successful customer initiatives. We’ll explore strategies and tactics to strengthen and build customer relationships for greater lifetime value.
Bryan and Mike share how to:
  • Navigate tighter budgets with growing sales targets
  • Identify risks of underinvesting in customer success
  • Empower your sales, accounts, and customer success teams to identify everyday selling opportunities
  • Create exceptional, consistently distinctive, and integrated customer experiences at scale
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Meet the speakers.


Bryan Law

CMO at ZoomInfo

As CMO of ZoomInfo, Bryan Law brings two decades of experience in leadership roles with some of the largest technology companies in the world, including Salesforce, Tableau, Google, and Monitor Deloitte. He earned his MBA from the Kellogg School of Management at Northwestern, where he was also student body president and a BA in psychology from Georgetown University.

Mike Weir

Chief Revenue Officer @ G2

Mike Weir is Chief Revenue Officer at G2, the world’s largest and most trusted software marketplace, where he fuels the growth of the G2 Marketplace through engagement and support of G2 Marketing, Seller, Buyer, and Partner Solutions. Mike joined G2 from LinkedIn, where he spent eight years shaping Go-To-Market strategy and customer support for the Technology vertical, which helped LinkedIn Marketing Solutions become an industry leading partner to the tech industry.  Before LinkedIn, Mike led Marketing teams at technology companies which provides him a unique perspective as a Marketing & Sales Executive with 20 years in the technology industry. A champion of driving Marketing & Sales alignment, Mike discusses this topic in depth with expert guests as the host of G2’s podcast series “GTM Innovators.” 

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