Reach Europe 2025

AI is no longer on the horizon. It’s here and it’s reshaping the way business gets done. 77% of software buyers globally agree that software companies have genuinely advanced AI technology in their products beyond merely capitalizing on the AI hype. Despite this, there is still a lot of noise surrounding AI, making it difficult to know the trends and innovations worth paying attention to.

In this session, Tim Sanders cuts through the clutter to reveal the three mega-trends to watch, know, and evolve alongside:

1. How AI agents will turbocharge Go-To-Market
2. The rise of the answer economy and how it's changing the buyer's journey
3. The power of utilization as a key ROI metric and how to drive it

We’ve been busy brewing up new ways to connect software buyers and sellers with AI – from empowering buyers to make more informed purchasing decisions, to helping sellers expand their reach and effectively engage prospects throughout the buyer’s journey.

In this session, get ready to to:

• Learn how AI is being used to improve the world’s largest software marketplace with new localised experiences and more.
• See live product demos, including a partner spotlight.
• Hear what’s next for Monty, the AI-powered software buying assistant who has expanded his skills to become an ROI-driven sales agent and more

How can your SaaS brand expand your European market presence and successfully move upmarket no matter how the industry evolves?

Watch our panel discussion with GTM leaders, who share their best advice for how companies can build market influence and effectively reach their ideal customer profile (ICP) in new territories. Walk away with an actionable framework for understanding and overcoming the unique challenges of market expansion, including navigating European business complexities and establishing credibility in unfamiliar markets.

Discover how UserTesting has dominated the User Research Tools category on G2, securing the #1 leadership position among 164 products. In this session, hear directly from UserTesting on how they’ve successfully leveraged their 900+ customer reviews on G2 to stand out in competitive markets and create meaningful differentiation – especially in an age of AI where authenticity and trust are paramount. Learn actionable strategies and proven tactics for transforming customer reviews into measurable revenue growth that you can implement in your own organization.

In this session, discover how:

• Real-world case study of standing out in competitive markets
• Leveraging customer voices as a strategic differentiator
• Tangible strategies for converting reviews into revenue

In his new book, “This is Strategy,” best-selling author Seth Godin offers a new way of seeing and thinking about the challenges we face – reshaping how we approach problems, make decisions, and create change. Learn how to become a better strategist today to make a greater impact in your organization tomorrow.