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Leveraging Reviews to Build a Competitive Advantage

Discover how top security experts use G2 as their growth engine. Learn strategies to turn reviews into trust, community engagement into leads, and competitor data into your competitive edge.

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Practical takeaways for your G2 toolkit.

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Leverage reviews & ratings.

Is your sales team making the most of G2 intent? Help revenue teams build new pipelines, topple the competition, and increase deal size and win rates.

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Amplify visibility & thought leadership.

Harness G2 community engagement tactics to elevate your brand's visibility and cement your thought leadership.

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Build your competitive edge.

Utilize G2’s comparison tools to position your products effectively against competitors.

Meet the speakers.

About
chase-cunningham

Chase Cunningham

VP of Security Market Research

Chase Cunningham is VP of Security Market Research at G2. With over two decades of experience in Cyber Forensic and Analytic Operations, he has held senior security and analyst roles at NSA, CIA, FBI, and other government agencies, as well as with industry leaders Accenture and Forrester. A retired U.S. Navy Chief, Chase most recently was Chief Strategy Officer at Ericom Software. Chase also hosts the DrZeroTrust podcast.

andrea-bailiff-gush

Andrea Bailiff-Gush

Head of Product Marketing

Andrea is a collaborative and transformational GTM leader with 15+ years of experience building product marketing functions in B2B tech and SaaS, specializing in cybersecurity. She has supported organizations across various growth milestones, from Seed round to acquisition. She brings a passion for growing businesses and teams to drive profitable outcomes and better well being for customers. Andrea is currently leading the Marketing team at Reco, an emerging SaaS security solution that utilizes an identity-centric approach to secure SaaS applications.

adrien-julienne

Adrien Julienne

Director of B2B Growth Marketing

Adrien is the Director of B2B Growth Marketing for Keeper Security and a contributing writer with over 14 years of experience in the technology industry with a focus on SaaS. Adrien now leads Keeper’s marketing efforts to raise awareness about Keeper as a leader in cybersecurity in its mission to unify critical components of Identity and Access Management and enable zero-trust transformation.

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