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G2U Edge

G2U Edge brings you revenue & pipeline strategies shared by our resident experts. Whether you're new to G2 or a power user of our G2 Marketing Solutions, Office Hours is a great way to learn how to power your marketing strategy with G2.

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Katlin Hess

Director, Customer Marketing at G2

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Anna Niles

Senior Product Marketing Manager, Buyer Intent & Content Marketing

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Making the Most Out of Every Review

Hot off our Fall Reports release, we’re diving into reviews. Collect more, use them to attract customers, and give your marketing an edge. Whether you’re eyeing the top spot on the grid or looking to turn reviews into revenue, we’ll help you get there.

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Popular Content

Coming soon

June 27 @ 1pm ET

3 Ways to Use G2 to Get a Leg Up on Your Competitors

Get ready to crush the competition. Learn how to leverage customer voice and G2 data to craft impactful messaging. We’ll cover Compare Reports, intent signals, and understanding your market standing to jump ahead.
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On-Demand

Making the Most Out of Every Review

Big news: G2 Office Hours just got a fresh coat of paint and a new name. Welcome to G2U Edge!
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Replay Ready: Churn No More, Keep (and Grow!) Your Customers

We’re serving up a crowd-fave Office Hours with can’t-miss tactics to build lasting and profitable...
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3 Ways to Use G2 to Get a Leg Up on Your Competitors

Get ready to crush the competition. Learn how to leverage customer voice and G2 data to craft...
On-Demand

How To Prepare for Reports Season

The ins, outs, and action plans to transform your G2 report cycle strategy.
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Encore Edition: Tracking G2’s Impact on Your GTM

You asked. We answered. One of our top-rated Office Hours is back, ready to watch whenever you are.
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Spring Clean Your G2 Profile: Elevate, Optimize, Convert

Spring cleaning doesn’t have to be a chore. Join us and discover paid profile tune-up tactics that...
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Leverage the power of the world’s largest and most trusted software marketplace to attract the right audience, convert in-market buyers, and outpace competitors—all powered by authentic reviews and actionable intent data.