Marketing
How to Turn Accounts Into Contacts With G2 Buyer Intent
Imagine if you asked for someone’s address, and they simply responded, “Chicago”.
Marketing Playbooks
Sales
The Buyer Intent Playbook: How to Make the Most of Intent Data
Quick - jot down everything you know about your prospective buyers.
Marketing
The Buyer Intent Playbook: How Marketers Can Utilize Intent Data
Fact or myth: Great products don’t need marketing.
Sales
The Buyer Intent Playbook: How to Retain Customers and Reduce Churn
Congrats, you won a new customer! Don’t breathe a sigh of relief just yet.
Marketing
G2 Qs: Rachel G. Discusses the New Custom Questions Feature
Product updates are always met with excitement, possibility, and a whole lot of questions....
Sales
The CEO Playbook Part 2: Scale Your Business and Sustain Success
Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.
Sales
The CEO Playbook Part 1: Starting a Business With Customer-Led Growth
Sixty-three percent of tech startups fail in the first four years - the highest failure rate...
Marketing
How to Assess Your Review Collection Strategy
Some people collect rocks, others collect baseball cards. You, on the other hand, collect...
Marketing
G2 Qs: Rachel Bentley on Driving and Sustaining Review Collection
G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving...
Marketing
2021 Sales Consult Playbook: Building Trust at Every Stage of the Buyer’s Journey
Building trust with today’s leery buyers seems impossible.