Brittany K. King
Brittany K. King is a former Content Marketing Manager at G2. She received her BA in English Language & Literature with a concentration in Writing from Pace University. Brittany’s expertise is in supporting G2 products and sellers, focusing specifically on Buyer Intent data and Review Generation. After 5pm, you can find Brittany listening to her extensive record collection, hanging with her dog and cats, or booking her next vacation.
How to Turn Accounts Into Contacts With G2 Buyer Intent
Imagine if you asked for someone’s address, and they simply responded, “Chicago”.
by Brittany K. King
The Buyer Intent Playbook: How to Make the Most of Intent Data
Quick - jot down everything you know about your prospective buyers.
by Brittany K. King
The Buyer Intent Playbook: How Marketers Can Utilize Intent Data
Fact or myth: Great products don’t need marketing.
by Brittany K. King
The Buyer Intent Playbook: How to Retain Customers and Reduce Churn
Congrats, you won a new customer! Don’t breathe a sigh of relief just yet.
by Brittany K. King
G2 Qs: Rachel G. Discusses the New Custom Questions Feature
Product updates are always met with excitement, possibility, and a whole lot of questions....
by Brittany K. King
The CEO Playbook Part 2: Scale Your Business and Sustain Success
Pop quiz: 43% of small businesses claim their biggest financial challenge is ________.
by Brittany K. King
The CEO Playbook Part 1: Starting a Business With Customer-Led Growth
Sixty-three percent of tech startups fail in the first four years - the highest failure rate of any...
by Brittany K. King
How to Assess Your Review Collection Strategy
Some people collect rocks, others collect baseball cards. You, on the other hand, collect reviews.
by Brittany K. King
G2 Qs: Rachel Bentley on Driving and Sustaining Review Collection
G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving valuable...
by Brittany K. King
2021 Sales Consult Playbook: Building Trust at Every Stage of the Buyer’s Journey
Building trust with today’s leery buyers seems impossible.