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Driving & Measuring Marketing Efficiency
Former G2 CMO Amanda Malko and 6sense CRO Latané Conant break down measuring marketing...
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CMO Consult: Redefining ROI for B2B Marketers
60% of teams struggle to articulate and prove ROI. And, truth is, ROI in this economy is...
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Marketing’s Role in Customer-led Growth
Many SaaS companies are talking about making a shift to customer-led growth. But what does...