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Driving & Measuring Marketing Efficiency

Former G2 CMO Amanda Malko and 6sense CRO Latané Conant break down measuring marketing efficiency, brand investments, and practical go-to-market strategies to not just do more, but be more. 

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Meet the speakers.


Amanda Malko

CMO @ G2

Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies, including G2 where she was most recently CMO and currently serves as an advisor. Throughout her career, Amanda has built multiple category-leading brands and contributed to the acquisitions of four companies with a combined value in the billions, including Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).

Latané Conant

Chief Revenue Officer at 6sense

As the new CRO of 6sense, Latané is working to spearhead the company’s go-to-market strategy with a focus on driving market growth and revenue alignment. Having served as 6sense's CMO for over 5 years, Latané remains passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales woman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.

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