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Mastering AI in Marketing: Strategies for Today's Leaders

Explore the practical impact of AI on modern marketing so you can drive innovation, revenue, and enhance efficiencies.  

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Meet the speakers.


Carilu Dietrich

CMO, Advisor, Formerly Atlassian

Carilu Dietrich is a former CMO, most notably the Head of Marketing that took Atlassian public. These days she advises CEOs and CMOs of hypergrowth tech companies including 1Password, Bill.com, Sprout Social, Matillion and Chronosphere. Prior to Atlassian, Carilu ran global awareness advertising for Oracle. Dietrich is also a co-founder of Pledge 1%, a nonprofit that encourages entrepreneurs to focus on both company growth and giving.

Elena Lenena

AI Global Product Lead, Google

Elena is a product leader, entrepreneur, scientist, and public speaker leading early developments in disruptive areas. As AI Global Product Lead at Google, she works on AI products that will change the way businesses operate. Before Google, Elena launched Uber Freight and created a training platform at Mckinsey. She's been recognized by Forbes on their "30 under 30" list.

Tim Handorf

Co-Founder & Head of G2 Labs at G2

Tim Handorf is a G2 Co-Founder and Head of G2 Labs, which is focused on innovating new product opportunities that will fuel the company’s growth. He is also Executive Chairman of CarrierSource and previously led Product Management at BigMachines, which was acquired by Oracle.

Paul Roetzer

Founder & CEO at Marketing AI Institute

Paul Roetzer is a marketing AI expert and educator with over 23 years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.

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