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Buyer Intent

Maximizing Revenue Efficiency: Leveraging G2 Data for Strategic Enterprise Sales

Are you leveraging your intent data effectively to maximize buyer engagement and achieve revenue efficiency?

Join G2’s VP of Revenue Marketing, Robin Izsak-Tseng, and PMG’s CEO, Kfir Pravda, for a session exploring why and how to use second party data to increase revenue efficiency when selling to enterprises.

You’ll get actionable strategies to effectively harness and activate intent data across your marketing and sales efforts, which will take you from understanding, to measurable outcomes.

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Meet the speakers.


Robin Izsak-Tseng

VP, Revenue Marketing at G2

Robin Izsak-Tseng is VP of Revenue Marketing at G2. As an experienced growth marketing leader, she has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building.


Kfir Pravda


Kfir Pravda is the CEO of PMG, the Buyer Engagement Company. Among its clients are leading international media, technology and healthcare companies.