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Buyer Intent

Maximizing Revenue Efficiency: Leveraging G2 Data for Strategic Enterprise Sales

Are you leveraging your intent data effectively to maximize buyer engagement and achieve revenue efficiency?

Join G2’s VP of Revenue Marketing, Robin Izsak-Tseng, and PMG’s CEO, Kfir Pravda, for a session exploring why and how to use second party data to increase revenue efficiency when selling to enterprises.

You’ll get actionable strategies to effectively harness and activate intent data across your marketing and sales efforts, which will take you from understanding, to measurable outcomes.
Watch now

Meet the speakers.

About

Robin Izsak-Tseng

VP, Revenue Marketing at G2

Robin Izsak-Tseng is VP of Revenue Marketing at G2. As an experienced growth marketing leader, she has demonstrated success in a range of B2B SaaS organizations and is highly skilled in demand gen, digital, ABM, content strategy, sales & marketing alignment, and category building.

Kfir Pravada

Kfir Pravda

CEO at PMG

Kfir Pravda advises global technology companies on their digital transformation and GTM strategy.With extensive experience in building a successful enterprise strategy, and helping companies implement it,  Kfir will offer practical solutions for those navigating the complex challenges of moving upmarket

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