Marketing
How to Assess Your Review Collection Strategy
Some people collect rocks, others collect baseball cards. You, on the other hand, collect...
Marketing (2)
Marketing
G2 Qs: Rachel Bentley on Driving and Sustaining Review Collection
G2’s own Director of Product Management, Rachel Bentley, dishes her secrets on driving...
Marketing
2021 Sales Consult Playbook: Building Trust at Every Stage of the Buyer’s Journey
Building trust with today’s leery buyers seems impossible.
Marketing
G2 Presents: Your Guide to G2 Discussions
When you think of your G2 Profile, what comes to mind?
Marketing
Leveraging G2 Content: Your Ultimate Marketing Playbook
Before becoming a product marketer, I started my G2 journey in customer success.
Marketing
Negative Reviews Positively Impact Your Brand’s Perception, Product, and G2 Profile
Let’s face it, whether it’s a movie you liked, a project you worked on, or even something you...
Marketing
Your B2B Software Marketing Playbook for the COVID-19 Crisis
In just a matter of weeks, COVID-19 has evolved into one of the century’s most disruptive...
Marketing
How to Leverage Customer Marketing Analytics for Massive Success
Your business is nothing without your customers.