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From Market Disruptor to Category Leader

Heavy hitters packed our 2022 Best Software Awards, and we're sharing their secret sauce. Current and former Gong, G2, and Salesloft CMOs will discuss how to build categories, educate the market, and lead lists for the long haul.

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Meet the speakers.


Sydney Sloan

Former CMO

Sydney Sloan has extensive global experience marketing software applications that help people communicate and collaborate more effectively. Sydney was most recently the Chief Marketing Officer at SalesLoft and has held senior leadership and advisory roles at Adobe, Marketo and Demandbase. She is driven by a passion for discovering how companies can deliver exceptional customer experiences that align with rapidly changing expectations in an ever-changing landscape. Utilizing a variety of digital touchpoints and account-based strategies, she has established proven techniques for increasing customer engagement and loyalty.

Udi Ledergor


Udi Ledergor is the CMO of Gong and a 5-time VP of Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He is also the author of The 50 Secrets of Trade Show Success, a popular public speaker, and a start-up speaker.

Amanda Malko

CMO @ G2

Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies, including G2 where she was most recently CMO and currently serves as an advisor. Throughout her career, Amanda has built multiple category-leading brands and contributed to the acquisitions of four companies with a combined value in the billions, including Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).

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