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From Market Disruptor to Category Leader

Heavy hitters packed our 2022 Best Software Awards, and we're sharing their secret sauce. Current and former Gong, G2, and Salesloft CMOs will discuss how to build categories, educate the market, and lead lists for the long haul.

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Meet the speakers:


Sydney Sloan

Former CMO

Sydney Sloan has extensive global experience marketing software applications that help people communicate and collaborate more effectively. Sydney was most recently the Chief Marketing Officer at SalesLoft and has held senior leadership and advisory roles at Adobe, Marketo and Demandbase. She is driven by a passion for discovering how companies can deliver exceptional customer experiences that align with rapidly changing expectations in an ever-changing landscape. Utilizing a variety of digital touchpoints and account-based strategies, she has established proven techniques for increasing customer engagement and loyalty.

Udi Ledergor


Udi Ledergor is the CMO of Gong and a 5-time VP of Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He is also the author of The 50 Secrets of Trade Show Success, a popular public speaker, and a start-up speaker.

Amanda Malko

CMO @ G2

With nearly two decades of experience leading marketing for high-growth B2B SaaS businesses, Amanda Malko serves as Chief Marketing Officer at G2. Previously, she led the marketplace business and partnership program at Mailchimp (acquired by Intuit) and helped build the digital agency 360i (acquired by Dentsu), which was named one of the most influential marketing firms of the 21st century by AdAge and Forbes.

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