From Buyer Behavior to Bottom Line: The Reviews & Revenue Connection
In the age of AI, software buyers face pressure to drive efficiencies and deliver results...
Sydney Sloan
CMO at G2
Sydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world’s largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.
Udi Ledergor
CMO
Udi Ledergor is the CMO of Gong and a 5-time VP of Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies across a variety of industries. He is also the author of The 50 Secrets of Trade Show Success, a popular public speaker, and a start-up speaker.
Amanda Malko
CMO @ G2
Amanda Malko is a go-to-market leader with 20 years of experience scaling high-growth technology companies, including G2 where she was most recently CMO and currently serves as an advisor. Throughout her career, Amanda has built multiple category-leading brands and contributed to the acquisitions of four companies with a combined value in the billions, including Mailchimp (acquired by Intuit), 360i and IgnitionOne (both acquired by Dentsu), and Massive (acquired by Microsoft).
In the age of AI, software buyers face pressure to drive efficiencies and deliver results...
In this panel discussion, leaders from G2 partners share their tactics and tech investments...
60% of teams struggle to articulate and prove ROI. And, truth is, ROI in this economy is...