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Webinar

Earning Trust in the AI Era: What Content & Sales Pros Must Do Differently

Buyers today don’t trust easily. And can you blame them? They’re flooded with AI-generated noise, cold pitches, and content that all sound the same. So, what does break through?

Join Devin Reed (The Reeder) and Jen Allen-Knuth (DemandJen) alongside G2’s Palmer Houchins for a real, unscripted conversation about what it takes to earn trust and get even the most skeptical buyers to lean in.

 
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Trust is your biggest barrier. 
And your biggest opportunity.

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Learn how to write

content that feels personal — even with AI in the mix.

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Uncover what vendors

too often get wrong about their buyers — and how to get it right.

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Understand how AI

is reshaping trust, credibility, and influence.

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Create messaging and host

meetings that resonate with your audience, with advice from the experts. 

Meet the speakers.

Devin Reed

Devin Reed

Founder & CEO, The Reeder

Devin helps B2B marketing teams build content strategies that drive real business growth. He was previously Head of Content at Gong and Clari and is known for turning bold ideas into clear, high-performing content.

Jen Allen-Knuth - OFFICIAL

Jen Allen-Knuth

Founder, DemandJen

Jen is a seasoned B2B seller who’s closed $50M+ in deals and trained thousands of reps on how to break through buyer skepticism. She’s best known for her SKO keynotes and Sales team workshops that help sellers build outbound pipeline.

Palmer Houchins

VP, Head of Marketing at G2

Palmer Houchins is the VP, Head of Marketing at G2. Before G2, he served as a senior marketing leader at Mailchimp (acquired by Intuit) and CallRail ($125M+ in funding). Prior to that, he held marketing positions at digital music and entertainment-focused startups.

Watch now.

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