B2B Brand Builders Showcase: Campaigns from Canva & ServiceNow

Sydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world’s largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.

Nalina Athyantha serves as Senior Vice President of Enterprise and Field Marketing at ServiceNow (NYSE:NOW), where she leads a global organization focused on delivering bold, data-driven marketing that converts pipeline to NNACV, accelerates deal progression, and transforms every customer touchpoint into a moment of innovation and intention—positioning marketing as a strategic growth engine.

Emma Robinson is the B2B Marketing Lead at Canva, where she drives customer-centric strategies to showcase the impact of design at scale across enterprise organizations. With a background spanning roles at Salesforce, Google, and ThoughtSpot, she brings deep expertise in customer advocacy, lifecycle marketing, and content strategy. Emma is a strong advocate for the power of brand and creativity in B2B marketing, emphasising the importance of authentic, insight-rich content to stand out in a crowded market. Her work has been instrumental in positioning Canva as a powerful solution for enterprise creativity and collaboration.