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Understand your customers, the competition, and market trends.


Account-Based Strategies to Fire Up Your GTM

This recording will arm you with the strategies and tactics you need to drive greater revenue, quicker, and at a lower cost.

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What you’ll learn:


How to tap into in-market buyers and be more efficient


How to craft your target list and avoid common mistakes


How to measure success and optimise

Meet the speakers.


Matt Gales

Sr. Manager, AE SMB

Matt has 10 years of experience in SaaS sales, and currently leads the EMEA sales team at G2. Matt speaks with SaaS GTM leaders every day, advising on their sales and marketing strategy and specifically how businesses can leverage intent data in their ABM strategy to drive success.


Ollie Sharpe

Chief Commercial Officer

Ollie has an extensive leadership background in the technology space. He is known for developing high-performing sales teams with a strong focus on fostering talent. He is currently the Chief Commercial Officer at Lative, a Revenue Operations Saas company. Prior to which, Ollie built the EMEA business at Salesloft after spending 10 years at Linkedin. He is particularly passionate about the art and science of sales, delivering exceptional customer experiences, and shaping culture in hyper-growth businesses.


Anya Slowenko

Marketing Manager, UK&I

Anya Slowenko is the Regional Marketing Manager UK&I at Aircall with 8+ years experience building and executing marketing strategies across Canada, Australia, and the UK. With a background in social media and events, her area of expertise is now in B2B revenue marketing with a key focus on building campaigns and tactics to support area objectives and drive business growth. Her approach is guided by an emphasis on marketing's relationship with sales and building a sales and marketing handshake to increase alignment.


Maria Monks

Fractional CMO

Maria has spent the last 15+ years in the world of early stage B2B tech businesses. This has been refined and tested many times over in the last two years as a fractional CMO, supporting nearly 20 companies in this period alone. Many of which have been an IQ Capital portfolio company.

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